| 词条 | 大学商贸英语谈判教程 |
| 释义 | 图书信息出版社: 复旦大学出版社; 第2版 (2008年1月1日) 外文书名: College Business English A Course For Negotiation 平装: 326页 正文语种: 简体中文 开本: 16 ISBN: 9787309057058 条形码: 9787309057058 尺寸: 22.6 x 16.4 x 2 cm 重量: 481 g 内容简介《大学商贸英语谈判教程(第2版)》系大学本科商贸英语谈判教学用书（配有参考译文和答案），集商贸谈判的基本概念、理论知识及实践技巧为一体，涉及商贸活动的各大环节。《大学商贸英语谈判教程(第2版)》具有以下三个方面的特点：商贸理论与英语学习有机结合；成功谈判与提高英语会话能力相辅相成；将商贸理论和谈判技巧植入实例之中。另外，在《大学商贸英语谈判教程(第2版)》再版之际，根据学习者反馈的信息，作了必要的修订，给出了课文、对话、案例等的参考译文，也对课文后提出的相关问题作了引导性的回答。 目录PART ONE TEXTS Unit One Lesson One Introduction SectionⅠ Readings Article1 Introduction to Negotiation Article2 Impressive Behavior SectionⅡDialogs Dialog1 Introducing Dialog2 Receiving A Call SectionⅢ Exercises Mini Case1 Introducing the Firm to the Potential Customer Mini Case2 Finding A Suitable Chinese Tourism Agency Lesson Two Reception SectionⅠ Readings Article1 Negotiation ProcessⅠ Article2 At the Airport SectionⅡDialogs Dialog1 Meeting the Potential Customer Dialog2 Arriving at the Hotel SectionⅢ Exercises Mini Case1 Meeting at the Airport Mini Case2 On theWay to the Hotel Lesson Three Visiting A Factory SectionⅠ Readings Article1 Negotiation ProcessⅡ Article2 The Physical Preparation SectionⅡDialogs Dialog1 Showing Around the Factory Dialog2 Visiting theWorkshop SectionⅢ Exercises Mini Case1 Showing Around the Plant Mini Case2 Showing Around the Offices Lesson Four ExhibitionⅠ SectionⅠ Readings Article1 Negotiation ProcessⅢ Article2 What Exhibitors Are Thinking SectionⅡDialogs Dialog1 Talking with the Organizer Dialog2 Making A Telephone Call SectionⅢ Exercises Mini Case1 Receiving A Letter of Invitation Mini Case2 Trying to Know More About the Show Lesson Five ExhibitionⅡ SectionⅠ Readings Article1 Negotiation ProcessⅣ Article2 Exhibition Booths SectionⅡDialogs Dialog1 Planning to Participate in An ExhibitionⅠ Dialog2 Planning to Participate in An ExhibitionⅡ SectionⅢ Exercises Mini Case1 Participating in An Indian Trade Fair Mini Case2 Discussing AboutA Decorating Project Lesson Six MarketingⅠ SectionⅠ Readings Article1 Integrative Negotiation and Distributive Negotiation Article2 Seven Decision-Making Biases SectionⅡDialogs Dialog1 Introducing A New ProductⅠ Dialog2 Introducing A New ProductⅡ SectionⅢ Exercises Mini Case1 Wanting to SellNew Products Mini Case2 Talking Abou tOpening An Outlet Lesson Seven MarketingⅡ SectionⅠ Readings Article1 How to NegotiateⅠ Article2 Negotiation Dilemma SectionⅡDialogs Dialog1 Discussing AboutA TV CommercialⅠ Dialog2 Discussing AboutA TV CommercialⅡ SectionⅢ Exercises Mini Case1 Talking About theWays to Design and Make A New TV Commercial Mini Case2 Discussing About theWays to Launch An AdvertisementCampaign Lesson Eight Logistics SectionⅠ Readings Article1 How to NegotiateⅡ Article2 Why Outsourcing Isn't Always the Best Answer SectionⅡDialogs Dialog1 Discussing About the OutsourcingⅠ Dialog2 Discussing About the OutsourcingⅡ SectionⅢ Exercises Mini Case1 Talkingwith A Potential Customer Mini Case2 Introducing the Firms …… PART TWO REFERENTIAL TRANSLATIONS AND ANSWERS 附录 Background know ledge 参考文献 |
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