Trout on strategy

（特伦特论战略）（英文原版）

作者：TROUT 著

出版社：McGraw-Hill

ISBN：0071437940

印次：1

纸张：胶版纸 出版日期：2004-5-1

版次：1

内容提要：

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

目录：

Preface

1 Strategy ls All about Survival

Fishing for Dinner

Going to Dinner

An Explosion of Choice

The Law of Division

The“Choice Industry”

Choice Can Be Cruel

And It Will Only Get Worse

2 Strategy Is All about Perceptions

Minds Are Limited

Minds Hate Confusion

Minds Are Insecure

Minds Don't Change

Minds Can Lose Focus

3 Strategy Is All about Being Different

4 Strategy Is All about Competition

5 Strategy Is All about Specialization

6 Strategy Is All about Simplicity

7 Strategy Is All about Leadership

8 Strategy Is All about Reality

More on Jack Tyout's Work

Index