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作/译者：Philip Kotler出版社：出版社

出版日期：2009年01月ISBN：9780131357976 [十位:0131357972]

页数：816 重约：1.720KG

定价：￥319.00

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内容提要：

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

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About this title: Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a... [显示全部]