And Now a Few Words from Me

作者：Bob Garfield 著

出版社：McGraw-Hill Trade

ISBN：0071403167

印次：1

纸张：胶版纸 出版日期：2003-1-1

版次：1

内容提要：

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald~A witty and frank look at the ad biz from one of its most respected voices~Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough.~In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.

作者简介：

Bob Garfied,is a columnist,critic,essayist,pundit,and broadcast personality.His high-profile weekly“Ad Review”columnm in Advertising Age singles out individual ads for praise or scorn,making him perhaps the most feared figure in the world of marketing.Garfield-who also cohosts NPR's“On the Medis”-has been a columnist for USA Today,contributing editor for The Washington Post Magaxine,and contributor to The New York Times,Playboy,Sports Illustrated,and many other publications.

Bob Garfied,is a columnist,critic,essayist,pundit,and broadcast personality.His high-profile weekly“Ad Review”columnm in Advertising Age singles out individual ads for praise or scorn,making him perhaps the most feared figure in the world of marketing.Garfield-who also cohosts NPR's“On the Medis”-has been a columnist for USA Today,contributing editor for The Washington Post Magaxine,and contributor to The New York Times,Playboy,Sports Illustrated,and many other publications.

目录：

INTRODUCTION The Ten Commandments of Advertising,Brought to You by God

CHAPTER 1 Rules Are Made to Be Observed

CHAPTER 2 Original Sin

CHAPTER 3 Apropos of Something

CHAPTER 4 Exercise Regularly and Try Cutting Back on the Sex

CHAPTER 5 Ogilvy Was Wrong

CHAPTER 6 Be My Guest

CHAPTER 7 Are You Doomed?Take This Simple Quix!

CHAPTER 8 Hold the Sleaze,Please

CHAPTER 9 Bless Me,Garfield ,For I Have Screwed UpBig Time

CHAPTER 10 Go Forth and Advertise

Afterword

Index