内容提要

目录

作者：David C. Noonan

ISBN：10位［0785288015］ 13位［9780785288015］

出版社：Nelson Business

出版日期：2006-1-1

定价：￥78.00 元

内容提要

It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

目录

Preface

Introduction:Aesop's Life and Fables

REWARDS and INCENTIVES

The Hound and the Hare

The Donkey Eating Thistles

The Donkey Carrying Salt

Jupiter and the Bee

MANAGEMENT and LEADERSHIP(Communicating Effectively)

The Monkey and the Dolphin

The Rooster and the Jewel

The Rooster and the Fox

The Goatherd and the Goats

The Mice in Council

EFFECTIVE MANAGEMENT and LEADERSHIP(Fostering Teamwork and Controlling Stress)

The Bundle of Sticks

The Fox and the Grapes

The Horse and the Laden Donkey

The Hawk and the Pigeons

The Horse and the Groom

The Lion and the Mouse

WINNING BUSINESS STRATEGIES

The Lion, the Bear, and the Fox

The Fox and the Cat

The Fox and the Lion

The Wolf in Sheep's Clothing

The Ant and the Grasshopper

The Farmer and His Sons

The Eagle and the Beetle

BUSINESS STRATEGIES THAT FAILED

HUMAN RESOURCES

HUMAN RESOURCES

MARKETING PRODUCTS AND SERVICES

NEGOTIATIONS MERGERS AND ALLIANCES