| 词条 | 21世纪大学商务英语综合教程教师参考书 |
| 释义 | 图书信息出版社: 复旦大学出版社; 第1版 (2010年10月1日) 平装: 345页 正文语种: 英语 开本: 16 ISBN: 9787309075748 条形码: 9787309075748 尺寸: 22.8 x 16.8 x 2 cm 重量: 481 g 内容简介《21世纪大学商务英语综合教程教师参考书(第4册)》内容简介：商务英语教学和研究发轫于20世纪50年代初，其发展始终与国家的经济社会发展，特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求，不断提升商务英语教学和研究水平，多年来为我国融入经济全球化，为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识，能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。 目录Unit 1 Establishing Brand Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 2 Management by Objectives Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 3 The Decision-making Process Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 4 Knowledge Management Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 5 Supply Chain and Logistics Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 6 Risk Management Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 7 Global Strategies Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 8 Global Warming Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 9 Financial Management Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 10 Entrepreneurship Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning |
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