| 词条 | 21世纪大学商务英语综合教程 |
| 释义 | 图书信息出版社: 复旦大学出版社; 第1版 (2010年10月1日) 丛书名: 21世纪大学商务英语系列 平装: 253页 正文语种: 英语, 简体中文 开本: 16 ISBN: 9787309075717 条形码: 9787309075717 尺寸: 22.6 x 16.6 x 1.4 cm 重量: 422 g 内容简介《21世纪大学商务英语综合教程(第4册)》为了满足有关高等院校对商务英语综合性基础教材的急切需求，复旦大学出版社精心策划，适时组织编写了《21世纪大学商务英语综合教程》。商务英语教学和研究发轫于20世纪50年代初，其发展始终与国家的经济社会发展，特别与改革开放的进程紧密相关。商务英语教学和研究人员始终关注经济社会发展的实际需求，不断提升商务英语教学和研究水平，多年来为我国融人经济全球化，为经济发展和改革开放事业培养了一大批既熟练掌握英语语言技能又通晓商务知识，能在国际商务舞台上开展跨语言、跨文化和跨学科交际活动的复合型英语人才。 目录Unit 1 Establishing Brand Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Text A Building a Strong Brand Part Three Task-based Learning Text B Nokia Building a Powerful Technology Brand Part Four General Learning Unit 2 Management by Objectives Part One Lead-in Activities Part Two Knowledge-based Learning Text A Management by Objectives Part Three Task-based Learning Text B Use S. M. A. R.T. Goals to Launch Management by Objectives Plan Part Four General Learning Unit 3 The Decision-making Process Part One Lead-in Activities Part Two Knowledge-based Learning Text A Managerial Decision-making Under Risk Part Three Task-based Learning Text B A Manager's Challenge —— Decision-making Troubles at Nike Part Four General Learning Unit 4 Knowledge Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A Strategic Knowledge Management Technology Part Three Task-based Learning Text B Practical Aspects of Knowledge Management Part Four General Learning Unit 5 Supply Chain and Logistics Part One Lead-in Activities Part Two Knowledge-based Learning Text A Introducing Logistics Systems Part Three Task-based Learning Text B Inventory Decisions of Dell's Supply Chain Part Four General Learning Unit 6 Risk Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A What Is Enterprise Risk Management？ Part Three Task-based Learning Text B Project Risk Management Part Four General Learning Unit 7 Global Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Text A Marketing Strategy in the Global Information Age Part Three Task-based Learning Text B Global Business Strategy —— Expanding Your Busine Internationally Part Four General Learning Unit 8 Global Warming Part One Lead-in Activities Part Two Knowledge-based Learning Text A The Race Against Climate Change Part Three Task-based Learning Text B Why Is Global Warming Good for Business Part Four General Learning Unit 9 Financial Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A Vital Signs to Show Your Company's Financial Health Part Three Task-based Learning Text B How's Your Company's Financial Health？ Part Four General Learning Unit 10 Entrepreneurship Part One Lead-in Activities Part Two Knowledge-based Learning Text A Entrepreneurship Mindset —— Do You Have What It Takes？ Part Three Task-based Learning Text B Sowing the Seeds —— John Scharffenberger Grows His Businesses from the Ground Up Part Four General Learning |
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