“奥谷组”的意思、由来-中文百科全书

概述

自上世纪九十年代初期开始，华侨城集团率先建设首批具有中国特色的主题公园群，我公司先后参与了锦绣中华、中国民俗文化村、世界之窗、欢乐谷、东部华侨城等项目的设计与施工，成为中国主题公园文化产业的先行者和奠基者。至今二十多年的发展中，我公司除在深圳、北京、成都、上海欢乐谷项目中担任设计和施工单位，同时承接国内各类大型娱乐文化产业如主题酒店、创意产业园、大型商场的规划、设计与施工。

公司简介 About

探索国际主题娱乐文化产业未来

二十年的品牌积累造就的不仅是专业品质，更激发了独到的市场触觉。近年来，我公司将目光投向国际新型旅游形态项目，除原创性的注重，更加强产品项目差异化，在设计和施工上不断尝试具时代性、国际性的潮流意识和高科技技术。

专注艺术性和商业价值的科学结合

公司创建团体和人才资源以广州美术学院等高校为背景，从先天上具备高素质的艺术和设计优势，注重公共环境艺术学在实际项目中的科学体现。同时，以多年的实践历练为基础，充分把握设计需求、商业作用、艺术表现的价值平衡。

奥谷组业绩让欢乐绽发，让价值提升

Aogroup Achievements: Blooming joy, subliming value　以丰富的市场经验为契机，以发掘项目潜在发展为己任，

发挥特定的市场占有优势，为发展商实现最大化的投资效益。

WITH THE OPPORTUNITY OF RICH MARKET EXPERIENCE, RESPONSIBILITY FOR PROJECT POTENTIALS, WE GUARANTE THE DEVELOPER WITH MAXIMUM ADVANTAGES AND BENEFICIARY IN THE EXACT MARKET.

至今二十多年不停步的发展中，我公司除在深圳、北京、成都、上海欢乐谷项目中担任设计和施工单位，还承接了国内多个各类大型娱乐文化产业项目：如主题酒店、度假酒店、创意产业园、大型主题商场、高尔夫球场的规划、设计与施工。我们以丰富的市场经验为契机，以发掘项目潜在发展为己任，发挥特定的市场占有优势，为发展商实现最大化的投资效益。

Our nonstop development of two decades includes designing and construction in Shen

zhen,Beijing, Shanghai Happy Valleys, grand entertainment and cultural projects in Ch

-ina like theme hotels, hotel resorts, creative iparks, theme shoppingmalls and golf co

-urts. With the opportunity of rich market experience, responsibility for project potentials,

we guaranteed the developer with maximum advantages and beneficiary in the exact

market.

广州海洋馆；

深圳华侨城世界之窗；

深圳华侨城锦绣中华民族村；

深圳华侨城欢乐谷一期卡通城；

深圳华侨城欢乐谷二期金矿镇；

深圳华侨城欢乐谷三期欢乐时光；

深圳华侨城欢乐谷五期魔幻城堡；

深圳东部华侨城大侠谷海菲德小镇、大侠谷黑暗之旅；

北京华侨城欢乐谷一期爱琴港区、失落玛雅区、亚特兰蒂斯区；

宜昌三峡华侨城观景公园；

成都华侨城欢乐谷一期欢乐时光区、飞跃地中海区、飓风湾区入口雕塑；

上海华侨城欢乐谷一期欢乐时光区、金矿镇区、上海滩区设计；

江苏省太仓赤足森林公园；

青岛宝龙室内广场、黑暗之旅设计；

江苏省常州市环球动漫嬉戏谷主题公园；

武汉华侨城欢乐谷、昆明华侨城欢乐谷(建设中)；

Guangzhou Ocean Park

"Wind of The World" in ShenZhen OCT

"Splendid China" Folk Village in Shenzhen OCT

ShenZhen OCT Happy Valley I- Cartoon Town

ShenZhen OCT Happy Valley II- Goldmine Town

ShenZhen OCT Happy Valley III- Happy Time

ShenZhen OCT Happy Valley IV- Magic Castle

ShenZhen OCT East- The Highfield Town, Dark Ride

BeiJing OCT Happy Valley I- Aegean Harbor, Lost Maya, Atlantis

The Three Gorges Park in YiChang OCT

ChengDu OCT Happy Valley I- Happy Time, Flyby Mediterranean, Typhoon Bay

Shanghai OCT Happy Valley I- Happy Time, Goldmine Town, ShangHai Beach

“No-Shoe Park” in TaiCang City of JiangSu Province

Qingdao Powerlong Land-Dark Ride

JoyLand in ChangZhou City of JiangSu Province

WuHan OCT Happy Valley, KunMing Happy Valley (under construction)

位于朝阳区东四环四方桥东南角，占地 100 万平方米。其中，公园一期占地约 54 万平方米，分别由峡湾森林、亚特兰蒂斯、失落玛雅、爱琴港、香格里拉和蚂蚁王国等六个主题区组成，于 2006 年暑期建成开放。公园二期、三期分别占地 5 万平方米和40 多万平方米，陆续推出。北京欢乐谷精心设置了120余项体验项目，包括40多项娱乐设备、 50 多处人文生态观、 10 多项艺术表演、20 多项主题游戏和商业辅助性项目，可以满足不同人群的需要。

Located on the southeast corner of East Fourth Ring Bridge Quartet, Chaoyang Dict.,

Beijing Happy Valley covers an area of 1,000,000 sqm. Firstly opened to the public in

Summer Holidays,2006, Phase I is 540,000 sqm incl. 6 themed zones - Wild Fjord, Atl

-antis, Lost Maya, Aegean Harbor, Shangrila and Ant Kingdom. The 2nd and 3rd ses

-sion are 50,000 sqm and 400,000sqm individually will be open soon.There are up to

120 different experience projects for travelers in Beijing Happy Valley, incuding more

than 40 entertaining facilities, more than 50 human and ecological landscapes, more

than 10art performances and 20 themed games and commercial subsidiary programs

for different groups.

深圳欢乐谷 SHENZHEN HAPPY VALLEY

位于深圳华侨城杜鹃山，项目占地17万平方米，由魔幻城堡、金矿镇、香格里拉森林、阳光海岸、飓风湾、玛雅水公园、欢乐时光、西班牙广场、冒险山等项目群级成。是继锦绣中华、中国民俗文化村、世界之窗后兴建的国内新一代大型旅游主题公园，充分运用了现代休闲理念和高新娱乐科技手段，注重满足人们参与、体验的新型诱游需求，营造出自然、清新、活泼、惊奇、热烈、刺激的休闲旅游氛围，带给人们充满阳光气息和动感魅力的欢乐之旅，增进体智、启迪心灵的时尚体验。

Located on Cuckoo Mt. of Shenzhen OCT, The Shenzhen Happy Valley covers an

area of 170,000 sqm. It includes the Magic Castle, Goldmine Town, Shangrila Woo

-ds, Sunshine Beach,Typhoon Bay, Maya Water Park, Happy Time, Spanish Squa

-re, and Mt. Adventure. It is a new generation’s amusement theme park after the o

wner of “Splendid China”, Chinese Folk Village,“Wind of The World”. We introduced

the leisure sense and hightech entertainment in ShenzhenHappy Valley,so as to fu

-lfill tourists’ willing for participate and experience. Our natural and amusing tour en

-vironment bring people with joy and fantasy, it is a novelty experience both mental

and physical, fashion and inspiring.

上海欢乐谷 SHANGHAI HAPPY VALLEY

于2009年8月16日正式开放，位于松江区佘山国家旅游度假区核心区域，占地90公顷。

漫步上世纪二三十年代的老上海，青砖灰墙、石框黑门、格子窗户、旧式消火栓、路灯、黄包车、老邮筒，让人迷醉⋯⋯这些都是“上海欢乐谷”将给人们带来的惊喜，它包含了阳光港、欢乐时光、飓风湾、金矿镇、蚂蚁王国、上海滩、香格里拉”七个主题区，合计百余项娱乐及观赏项目，12座顶级游乐设备，逾万个表演场馆座位。

Located in central area of Sheshan Mt. Tourist Resort, Songjiang Dict., Shanghai

Happy Valley opened on Aug 16, 2009, covers an area of 90 hectare. It brings th

-e memories of Old Shanghai in the 1920’s-1930’s to the tourist, with grey brick w

-alls,black stone doors, lattice windows, old fire hydrant, street lamp, rickshaw, po

-st boxMeanwhile, travelers will have joy in the 7 themes zones Sunshine Harbor,

Happy Time, Typhoon Bay, Goldmine Town, Ant Kingdom, Shanghai Beach and

Shangrila. With a total of a hundred entertain and ornamental projects, 12 topam

-usement facilities and up to 10,000 seatsin the performance stadium.

公司宗旨

注重文化特色、挖掘本质内涵、发挥自身优势，

打造具有中国特色和贴近市场需求的品牌性大型主题娱乐项目。

Aogroup Tenet: Care for culture, potential pursuit, self-advancing, creative in large

theme entertainment projects with China features and market demands.

从商业价值出发，为项目制定最适合市场需要的主题策略。因地制宜，充分考量人文底蕴和创新追求的双平衡发展，开发产业化发展的新型多元盈利模式，加强项目的可持续竞争力；从服务品质出发，项目规划最着重“以人为本”的设计模式。以顾客的游乐满意度为基础标准，结合主题性文化延伸、新颖高科技手段等多方位因素，塑造成熟、完整、精致、可持续发展的体验式旅游产品。

Starting from commercial value, we adjust strategies to the market demands; start

-ing from the balance of cultural background and creative pursuit, we adjust meas

ures to local conditions and develop a multifunction mode for industrialization and

sustainable development. Starting from requirement of service quality, our design

are “people oriented”, consumers satisfaction is our basic standard, with the exten

-sion of theme culture and new hitechnologies, to breed a mature, complete, exqu

-isite and sustainable tourist experience.

公司理念

为主题娱乐项目制定具有启示意义的全方位发展策略。

AOGROUP PRINCIPLE: TO SET A DELIBERATE AND INSPIRING DEVELOPING

STRATEGY FOR EVERY THEME ENTERTAINMENT PROJECT

为项目树立优势的品牌形象

世界旅游业的发展，旅游产品品牌化趋势明显。品牌认知特征明显，易于判断，特定品牌尤其是名牌旅游产品具有较高的品质保证。尤其针对于主题公园项目，一定要能发挥其使用性以外的附加值，满足消费者“形象消费”或“意境消费”的需要。知名的主题公园品牌在市场竞争中体现出强大的优势，意味着高市场占有率。当品牌意识与游客沟通达到个性层面时，能够在游客心目中形成深刻印象，积累较高的品牌忠诚度和情感依赖。

Build up a dominated branding image for our project.

The developing trend of world tourism is the distinction of tour branding. An outs

-tanding branding, especially famous tourism products are easily judged and tru

-sted by the public. As for theme park, abilities to express its added value, satisfy

consumers’ needs for “character consumption” and “mindscape consumption” ar

-e musthave. A reputed theme park branding will have strong advantage in seve

-re market competitions and always win a high market share. When the sense of

branding are widely accepted by consuming individuals, they will responsewith h

-igh loyalty and emotional dependence on it.

发挥主题公园联动机制的优势

近观国内外成功的主题公园案例，对于所在区域的带动性发展效果卓越，直接表现在：基础设施建设、零售业、酒店业、劳动就业、房地产业、旅游业、税收贡献、区域形象等方面，我国范围内，以房地产带动最显著。我国大城市每1元的直接旅游收入，可带动城市其他消费7元，同时可产生35-50元的间接国民收入。因此，主题公园作为我国大城市旅游业开发中的新宠，注重与区域大环境的全方位结合，一定能够在区域经济的发展中发挥联动机制，带动区域经济和社会的发展。

Make full use of the chain effect and radiating advantages from Theme Parks.O

-ver viewing successful cases of Chinese and international theme parks, they h

-ave all brought leading effects to the surrounding area. The direct effects will c

-ast on infrastructure constructions, retail, hotels, labor force, real estate, touris

-m, tax contributions and regional image etc. In China the biggest beneficiary is

real estate. Every RMB1 from direct tour income in Chinese big city will trigger o

-ff up to RMB7 consumption on other field, and produce RMB3550 indirectly nat

-ional income. Thus theme park as a new favorite of Chinese metropolis tourism,

its combination with regional environment advantages will surely effect on chains

of regional economy.

以持续的创新发展掌控项目生命周期

创新是主题公园的生命。在阶段性的经营中，必须保持对项目生命周期的清醒认识和客观分析，进一步深化主题，使品牌性、主题性延伸，适应市场的同时引领市场发展方向，以创新姿态保持吸引力。补充更新娱乐内容和设施，不断给游客新鲜感，保持固客率和重游率，带动客流量持续增长。

Grasp the project’s life-period with sustaining innovation

Innovation is the life pulse of theme park. During periodical operation, we shall

keep calmon projects’ lifecycle and objective knowledge; let its branding and t

-heme extend for fitting the market, and gradually leading the market. Use mor

-e innovations for moreattractions,more entertaining contents and facilities for

more novelty to travelers, fulfill the growth of visiting rate, and at the same tim

-e maintain the regular visiting and repeated visiting.

公司实体 Aogroup Substance

设计实体：

广州奥谷组建筑工程设计有限公司

深圳市奥谷组景观设计有限公司

工程实体：

广州奥谷组建筑工程设计有限公司

四川奥谷组建筑装饰工程有限公司

上海奥谷组建筑装饰工程有限公司

北京奥谷组建筑装饰工程有限公司

DESIGN SUBSTANCE:

Guangzhou Aogroup Architecture Decoration Co., Ltd

Shenzhen Aogroup Landscape Architecture Co., Ltd.

PROGRAMME SUBSTANCE:

Guangzhou Aogroup Architecture Decoration Co., Ltd

Sichuan Aogroup Architecture Decoration Engineering Co., Ltd

Shanghai Aogroup Architecture Decoration Engineering Co., Ltd

Beijing Aogroup Architecture Decoration Engineering Co., Ltd

奥谷组服务范围及服务流程

Aogroup Service Range And Processing

为景区经营开发商、地产商、政府等投资者，制定休闲旅游度假及主题公园项目策划、总体规划设计以及整体项目建设施工，具体内容如下：

WE ARE PROFESSIONAL IN PLANNING, GENERAL DESIGN AND CONSTRUCTION OF TOURIST RESORTS AND THEME PARKS FOR GOVERNMENT INVESTING, LANDSCAPE AND REAL ESTATE DEVELOPERS.

项目设计

一、项目总体策划设计：

1. 按客户的要求，因地制宜，挖掘项目所在地的文化内涵，探讨项目的主题特色，定位项目的可行性市场及目标消费人群；

2. 按照项目的特点制定主题及划分区域，确定项目容量及功能设施等；

3. 制定项目主题故事线，主题布局图，路线图，游客分流图等；

4. 最终已概念方案，故事文本及模型形式描述项目；

5. 制定项目成本估算；

PROJECT DESIGN

I. General planning and design

1. In accordance with developer’s requirement, seeking the potential for project locations,

study for project characteristics, and set up orientations for the targeted market and cons

-umers.

2. Divide the landscape areas and themes for project, confirm the project volume and fun

-ctional facilities.

3. Set up the storyline, theme layout, travel routine and tourist diversion.

4. Confirm the final concept, story wording and model type.

5. Fix the cost budget.

二、主题游乐园设计、主题商场、主题酒店及大型社区设计及项目施工建设：

在与投资方的妥善沟通下，确定主题构想、各区景点概念构思方案草图、提供图片说明各区的设计意向、景观方案总平面图、分析图及分区平面图草图、概念设计说明。

1、概念方案设计阶段

2、概念方案设计深化阶段

3、初步设计与扩初设计阶段

4、施工图设计阶段

5、施工模型

6、建设施工配合阶段

II. Theme park design, theme mall, theme hotel and large community design and constructions

After sufficient discussion with developer, settle down the concept and draft of theme subjects,

landscape areas and pictures for design.

A. Concept Planning – Primary Design

B. Concept Planning – Senior Design

C. General Design and Details

D. Drawing Design

E. Model-type Construction

F. Building Construction

三、设备策划设计

1. 根据项目的特点需求，预定设备方案及成本估算清单；

2. 确定各区景点设备主要彩图；

3. 提供设备厂家，确定设备；

4. 协助投资方与厂家洽谈；

III. Facilities planning and design

1. Cost budget list and prepared facilities planning according to the project demand.

2. Drawing of facilities in landscape areas.

3. Provide list of facilities suppliers and confirm the models.

4. Associate with investor to cut budget in facilities purchase.

项目建设施工

一、洽谈项目工程预算(投资方已确定的相关图纸)；

二、洽谈并签署项目工程合同；

三、施工前期准备工作(临时现场办公室、仓库、水、电等)；

四、现场施工（现场内施工及场外工厂加工）；

五、办理工程竣工验收；

六、办理工程结算；

七、后期保修。

PROJECT CONSTRUCTION

1. Negotiation of project budget (investors acceptance on confirmed drawings);

2. Both parties signature on project contract;

3. Pre-constrcution preparation (temporary office, warehouse, electricity and water supply);

4. On-site construction (exterior processing and interior assembling);

5. Acceptance of project completion;

6. Final settlement;

7. Warranty and after sales service.

词条	奥谷组
释义	公司简介 About(紧扣中国主题娱乐文化产业发展探索国际主题娱乐文化产业未来专注艺术性和商业价值的科学结合) 奥谷组业绩让欢乐绽发，让价值提升项目简介(北京欢乐谷 BEIJING HAPPY VALLEY 深圳欢乐谷 SHENZHEN HAPPY VALLEY 上海欢乐谷 SHANGHAI HAPPY VALLEY) 公司宗旨公司理念(为项目树立优势的品牌形象发挥主题公园联动机制的优势以持续的创新发展掌控项目生命周期) 公司实体 Aogroup Substance(奥谷组服务范围及服务流程 Aogroup Service Range And Processing) 概述自上世纪九十年代初期开始，华侨城集团率先建设首批具有中国特色的主题公园群，我公司先后参与了锦绣中华、中国民俗文化村、世界之窗、欢乐谷、东部华侨城等项目的设计与施工，成为中国主题公园文化产业的先行者和奠基者。至今二十多年的发展中，我公司除在深圳、北京、成都、上海欢乐谷项目中担任设计和施工单位，同时承接国内各类大型娱乐文化产业如主题酒店、创意产业园、大型商场的规划、设计与施工。公司简介 About 紧扣中国主题娱乐文化产业发展自上世纪九十年代初期开始，华侨城集团率先建设首批具有中国特色的主题公园群，我公司先后参与了锦绣中华、中国民俗文化村、世界之窗、欢乐谷、东部华侨城等项目的设计与施工，成为中国主题公园文化产业的先行者和奠基者。至今二十多年的发展中，我公司除在深圳、北京、成都、上海欢乐谷项目中担任设计和施工单位，同时承接国内各类大型娱乐文化产业如主题酒店、创意产业园、大型商场的规划、设计与施工。探索国际主题娱乐文化产业未来二十年的品牌积累造就的不仅是专业品质，更激发了独到的市场触觉。近年来，我公司将目光投向国际新型旅游形态项目，除原创性的注重，更加强产品项目差异化，在设计和施工上不断尝试具时代性、国际性的潮流意识和高科技技术。专注艺术性和商业价值的科学结合公司创建团体和人才资源以广州美术学院等高校为背景，从先天上具备高素质的艺术和设计优势，注重公共环境艺术学在实际项目中的科学体现。同时，以多年的实践历练为基础，充分把握设计需求、商业作用、艺术表现的价值平衡。奥谷组业绩让欢乐绽发，让价值提升 Aogroup Achievements: Blooming joy, subliming value　以丰富的市场经验为契机，以发掘项目潜在发展为己任，发挥特定的市场占有优势，为发展商实现最大化的投资效益。 WITH THE OPPORTUNITY OF RICH MARKET EXPERIENCE, RESPONSIBILITY FOR PROJECT POTENTIALS, WE GUARANTE THE DEVELOPER WITH MAXIMUM ADVANTAGES AND BENEFICIARY IN THE EXACT MARKET. 至今二十多年不停步的发展中，我公司除在深圳、北京、成都、上海欢乐谷项目中担任设计和施工单位，还承接了国内多个各类大型娱乐文化产业项目：如主题酒店、度假酒店、创意产业园、大型主题商场、高尔夫球场的规划、设计与施工。我们以丰富的市场经验为契机，以发掘项目潜在发展为己任，发挥特定的市场占有优势，为发展商实现最大化的投资效益。 Our nonstop development of two decades includes designing and construction in Shen zhen,Beijing, Shanghai Happy Valleys, grand entertainment and cultural projects in Ch -ina like theme hotels, hotel resorts, creative iparks, theme shoppingmalls and golf co -urts. With the opportunity of rich market experience, responsibility for project potentials, we guaranteed the developer with maximum advantages and beneficiary in the exact market. 广州海洋馆；深圳华侨城世界之窗；深圳华侨城锦绣中华民族村；深圳华侨城欢乐谷一期卡通城；深圳华侨城欢乐谷二期金矿镇；深圳华侨城欢乐谷三期欢乐时光；深圳华侨城欢乐谷五期魔幻城堡；深圳东部华侨城大侠谷海菲德小镇、大侠谷黑暗之旅；北京华侨城欢乐谷一期爱琴港区、失落玛雅区、亚特兰蒂斯区；宜昌三峡华侨城观景公园；成都华侨城欢乐谷一期欢乐时光区、飞跃地中海区、飓风湾区入口雕塑；上海华侨城欢乐谷一期欢乐时光区、金矿镇区、上海滩区设计；江苏省太仓赤足森林公园；青岛宝龙室内广场、黑暗之旅设计；江苏省常州市环球动漫嬉戏谷主题公园；武汉华侨城欢乐谷、昆明华侨城欢乐谷(建设中)； Guangzhou Ocean Park "Wind of The World" in ShenZhen OCT "Splendid China" Folk Village in Shenzhen OCT ShenZhen OCT Happy Valley I- Cartoon Town ShenZhen OCT Happy Valley II- Goldmine Town ShenZhen OCT Happy Valley III- Happy Time ShenZhen OCT Happy Valley IV- Magic Castle ShenZhen OCT East- The Highfield Town, Dark Ride BeiJing OCT Happy Valley I- Aegean Harbor, Lost Maya, Atlantis The Three Gorges Park in YiChang OCT ChengDu OCT Happy Valley I- Happy Time, Flyby Mediterranean, Typhoon Bay Shanghai OCT Happy Valley I- Happy Time, Goldmine Town, ShangHai Beach “No-Shoe Park” in TaiCang City of JiangSu Province Qingdao Powerlong Land-Dark Ride JoyLand in ChangZhou City of JiangSu Province WuHan OCT Happy Valley, KunMing Happy Valley (under construction) 项目简介北京欢乐谷 BEIJING HAPPY VALLEY 位于朝阳区东四环四方桥东南角，占地 100 万平方米。其中，公园一期占地约 54 万平方米，分别由峡湾森林、亚特兰蒂斯、失落玛雅、爱琴港、香格里拉和蚂蚁王国等六个主题区组成，于 2006 年暑期建成开放。公园二期、三期分别占地 5 万平方米和40 多万平方米，陆续推出。北京欢乐谷精心设置了120余项体验项目，包括40多项娱乐设备、 50 多处人文生态观、 10 多项艺术表演、20 多项主题游戏和商业辅助性项目，可以满足不同人群的需要。 Located on the southeast corner of East Fourth Ring Bridge Quartet, Chaoyang Dict., Beijing Happy Valley covers an area of 1,000,000 sqm. Firstly opened to the public in Summer Holidays,2006, Phase I is 540,000 sqm incl. 6 themed zones - Wild Fjord, Atl -antis, Lost Maya, Aegean Harbor, Shangrila and Ant Kingdom. The 2nd and 3rd ses -sion are 50,000 sqm and 400,000sqm individually will be open soon.There are up to 120 different experience projects for travelers in Beijing Happy Valley, incuding more than 40 entertaining facilities, more than 50 human and ecological landscapes, more than 10art performances and 20 themed games and commercial subsidiary programs for different groups. 深圳欢乐谷 SHENZHEN HAPPY VALLEY 位于深圳华侨城杜鹃山，项目占地17万平方米，由魔幻城堡、金矿镇、香格里拉森林、阳光海岸、飓风湾、玛雅水公园、欢乐时光、西班牙广场、冒险山等项目群级成。是继锦绣中华、中国民俗文化村、世界之窗后兴建的国内新一代大型旅游主题公园，充分运用了现代休闲理念和高新娱乐科技手段，注重满足人们参与、体验的新型诱游需求，营造出自然、清新、活泼、惊奇、热烈、刺激的休闲旅游氛围，带给人们充满阳光气息和动感魅力的欢乐之旅，增进体智、启迪心灵的时尚体验。 Located on Cuckoo Mt. of Shenzhen OCT, The Shenzhen Happy Valley covers an area of 170,000 sqm. It includes the Magic Castle, Goldmine Town, Shangrila Woo -ds, Sunshine Beach,Typhoon Bay, Maya Water Park, Happy Time, Spanish Squa -re, and Mt. Adventure. It is a new generation’s amusement theme park after the o wner of “Splendid China”, Chinese Folk Village,“Wind of The World”. We introduced the leisure sense and hightech entertainment in ShenzhenHappy Valley,so as to fu -lfill tourists’ willing for participate and experience. Our natural and amusing tour en -vironment bring people with joy and fantasy, it is a novelty experience both mental and physical, fashion and inspiring. 上海欢乐谷 SHANGHAI HAPPY VALLEY 于2009年8月16日正式开放，位于松江区佘山国家旅游度假区核心区域，占地90公顷。漫步上世纪二三十年代的老上海，青砖灰墙、石框黑门、格子窗户、旧式消火栓、路灯、黄包车、老邮筒，让人迷醉⋯⋯这些都是“上海欢乐谷”将给人们带来的惊喜，它包含了阳光港、欢乐时光、飓风湾、金矿镇、蚂蚁王国、上海滩、香格里拉”七个主题区，合计百余项娱乐及观赏项目，12座顶级游乐设备，逾万个表演场馆座位。 Located in central area of Sheshan Mt. Tourist Resort, Songjiang Dict., Shanghai Happy Valley opened on Aug 16, 2009, covers an area of 90 hectare. It brings th -e memories of Old Shanghai in the 1920’s-1930’s to the tourist, with grey brick w -alls,black stone doors, lattice windows, old fire hydrant, street lamp, rickshaw, po -st boxMeanwhile, travelers will have joy in the 7 themes zones Sunshine Harbor, Happy Time, Typhoon Bay, Goldmine Town, Ant Kingdom, Shanghai Beach and Shangrila. With a total of a hundred entertain and ornamental projects, 12 topam -usement facilities and up to 10,000 seatsin the performance stadium. 公司宗旨注重文化特色、挖掘本质内涵、发挥自身优势，打造具有中国特色和贴近市场需求的品牌性大型主题娱乐项目。 Aogroup Tenet: Care for culture, potential pursuit, self-advancing, creative in large theme entertainment projects with China features and market demands. 从商业价值出发，为项目制定最适合市场需要的主题策略。因地制宜，充分考量人文底蕴和创新追求的双平衡发展，开发产业化发展的新型多元盈利模式，加强项目的可持续竞争力；从服务品质出发，项目规划最着重“以人为本”的设计模式。以顾客的游乐满意度为基础标准，结合主题性文化延伸、新颖高科技手段等多方位因素，塑造成熟、完整、精致、可持续发展的体验式旅游产品。 Starting from commercial value, we adjust strategies to the market demands; start -ing from the balance of cultural background and creative pursuit, we adjust meas ures to local conditions and develop a multifunction mode for industrialization and sustainable development. Starting from requirement of service quality, our design are “people oriented”, consumers satisfaction is our basic standard, with the exten -sion of theme culture and new hitechnologies, to breed a mature, complete, exqu -isite and sustainable tourist experience. 公司理念为主题娱乐项目制定具有启示意义的全方位发展策略。 AOGROUP PRINCIPLE: TO SET A DELIBERATE AND INSPIRING DEVELOPING STRATEGY FOR EVERY THEME ENTERTAINMENT PROJECT 为项目树立优势的品牌形象世界旅游业的发展，旅游产品品牌化趋势明显。品牌认知特征明显，易于判断，特定品牌尤其是名牌旅游产品具有较高的品质保证。尤其针对于主题公园项目，一定要能发挥其使用性以外的附加值，满足消费者“形象消费”或“意境消费”的需要。知名的主题公园品牌在市场竞争中体现出强大的优势，意味着高市场占有率。当品牌意识与游客沟通达到个性层面时，能够在游客心目中形成深刻印象，积累较高的品牌忠诚度和情感依赖。 Build up a dominated branding image for our project. The developing trend of world tourism is the distinction of tour branding. An outs -tanding branding, especially famous tourism products are easily judged and tru -sted by the public. As for theme park, abilities to express its added value, satisfy consumers’ needs for “character consumption” and “mindscape consumption” ar -e musthave. A reputed theme park branding will have strong advantage in seve -re market competitions and always win a high market share. When the sense of branding are widely accepted by consuming individuals, they will responsewith h -igh loyalty and emotional dependence on it. 发挥主题公园联动机制的优势近观国内外成功的主题公园案例，对于所在区域的带动性发展效果卓越，直接表现在：基础设施建设、零售业、酒店业、劳动就业、房地产业、旅游业、税收贡献、区域形象等方面，我国范围内，以房地产带动最显著。我国大城市每1元的直接旅游收入，可带动城市其他消费7元，同时可产生35-50元的间接国民收入。因此，主题公园作为我国大城市旅游业开发中的新宠，注重与区域大环境的全方位结合，一定能够在区域经济的发展中发挥联动机制，带动区域经济和社会的发展。 Make full use of the chain effect and radiating advantages from Theme Parks.O -ver viewing successful cases of Chinese and international theme parks, they h -ave all brought leading effects to the surrounding area. The direct effects will c -ast on infrastructure constructions, retail, hotels, labor force, real estate, touris -m, tax contributions and regional image etc. In China the biggest beneficiary is real estate. Every RMB1 from direct tour income in Chinese big city will trigger o -ff up to RMB7 consumption on other field, and produce RMB3550 indirectly nat -ional income. Thus theme park as a new favorite of Chinese metropolis tourism, its combination with regional environment advantages will surely effect on chains of regional economy. 以持续的创新发展掌控项目生命周期创新是主题公园的生命。在阶段性的经营中，必须保持对项目生命周期的清醒认识和客观分析，进一步深化主题，使品牌性、主题性延伸，适应市场的同时引领市场发展方向，以创新姿态保持吸引力。补充更新娱乐内容和设施，不断给游客新鲜感，保持固客率和重游率，带动客流量持续增长。 Grasp the project’s life-period with sustaining innovation Innovation is the life pulse of theme park. During periodical operation, we shall keep calmon projects’ lifecycle and objective knowledge; let its branding and t -heme extend for fitting the market, and gradually leading the market. Use mor -e innovations for moreattractions,more entertaining contents and facilities for more novelty to travelers, fulfill the growth of visiting rate, and at the same tim -e maintain the regular visiting and repeated visiting. 公司实体 Aogroup Substance 设计实体：广州奥谷组建筑工程设计有限公司深圳市奥谷组景观设计有限公司工程实体：广州奥谷组建筑工程设计有限公司四川奥谷组建筑装饰工程有限公司上海奥谷组建筑装饰工程有限公司北京奥谷组建筑装饰工程有限公司 DESIGN SUBSTANCE: Guangzhou Aogroup Architecture Decoration Co., Ltd Shenzhen Aogroup Landscape Architecture Co., Ltd. PROGRAMME SUBSTANCE: Guangzhou Aogroup Architecture Decoration Co., Ltd Sichuan Aogroup Architecture Decoration Engineering Co., Ltd Shanghai Aogroup Architecture Decoration Engineering Co., Ltd Beijing Aogroup Architecture Decoration Engineering Co., Ltd 奥谷组服务范围及服务流程 Aogroup Service Range And Processing 为景区经营开发商、地产商、政府等投资者，制定休闲旅游度假及主题公园项目策划、总体规划设计以及整体项目建设施工，具体内容如下： WE ARE PROFESSIONAL IN PLANNING, GENERAL DESIGN AND CONSTRUCTION OF TOURIST RESORTS AND THEME PARKS FOR GOVERNMENT INVESTING, LANDSCAPE AND REAL ESTATE DEVELOPERS. 项目设计一、项目总体策划设计： 1. 按客户的要求，因地制宜，挖掘项目所在地的文化内涵，探讨项目的主题特色，定位项目的可行性市场及目标消费人群； 2. 按照项目的特点制定主题及划分区域，确定项目容量及功能设施等； 3. 制定项目主题故事线，主题布局图，路线图，游客分流图等； 4. 最终已概念方案，故事文本及模型形式描述项目； 5. 制定项目成本估算； PROJECT DESIGN I. General planning and design 1. In accordance with developer’s requirement, seeking the potential for project locations, study for project characteristics, and set up orientations for the targeted market and cons -umers. 2. Divide the landscape areas and themes for project, confirm the project volume and fun -ctional facilities. 3. Set up the storyline, theme layout, travel routine and tourist diversion. 4. Confirm the final concept, story wording and model type. 5. Fix the cost budget. 二、主题游乐园设计、主题商场、主题酒店及大型社区设计及项目施工建设：在与投资方的妥善沟通下，确定主题构想、各区景点概念构思方案草图、提供图片说明各区的设计意向、景观方案总平面图、分析图及分区平面图草图、概念设计说明。 1、概念方案设计阶段 2、概念方案设计深化阶段 3、初步设计与扩初设计阶段 4、施工图设计阶段 5、施工模型 6、建设施工配合阶段 II. Theme park design, theme mall, theme hotel and large community design and constructions After sufficient discussion with developer, settle down the concept and draft of theme subjects, landscape areas and pictures for design. A. Concept Planning – Primary Design B. Concept Planning – Senior Design C. General Design and Details D. Drawing Design E. Model-type Construction F. Building Construction 三、设备策划设计 1. 根据项目的特点需求，预定设备方案及成本估算清单； 2. 确定各区景点设备主要彩图； 3. 提供设备厂家，确定设备； 4. 协助投资方与厂家洽谈； III. Facilities planning and design 1. Cost budget list and prepared facilities planning according to the project demand. 2. Drawing of facilities in landscape areas. 3. Provide list of facilities suppliers and confirm the models. 4. Associate with investor to cut budget in facilities purchase. 项目建设施工一、洽谈项目工程预算(投资方已确定的相关图纸)；二、洽谈并签署项目工程合同；三、施工前期准备工作(临时现场办公室、仓库、水、电等)；四、现场施工（现场内施工及场外工厂加工）；五、办理工程竣工验收；六、办理工程结算；七、后期保修。 PROJECT CONSTRUCTION 1. Negotiation of project budget (investors acceptance on confirmed drawings); 2. Both parties signature on project contract; 3. Pre-constrcution preparation (temporary office, warehouse, electricity and water supply); 4. On-site construction (exterior processing and interior assembling); 5. Acceptance of project completion; 6. Final settlement; 7. Warranty and after sales service.
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