| 词条 | 商务英语函电 |
| 释义 | 图书信息书 名: 商务英语函电 作 者：房玉靖 出版社： 清华大学出版社 出版时间： 2009年11月 ISBN: 9787302210412 开本： 16开 定价: 29.00 元 内容简介《商务英语函电》遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性和广泛性，兼顾不同程度的读者精心设计各模块，涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。 全书采用模块教学，包含16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。《商务英语函电》适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。 07版图书作者：孙志祥 主编 ISBN：10位［7810909274］13位［9787810909273］ 出版社：苏州大学出版社 出版日期：2007-8-1 定价：28.00元 内容提要本书共由12个单元和附录组成，每单元均由相关知识与写作指南、示范阅读、常用术语和表达以及交际园地等部分组成。相关知识和写作指南部分适当介绍了与主题相关的专业知识，详细阐述了写作原则和要领。示范阅读部分主要选取了具有代表性的范例供读者阅读与赏析，在阅读中体味与把握写作原则和要领。常用术语和表达部分主要是常见的专业术语和表达方式，供读者查询与记忆。交际园地部分包括翻译、完形填空和案例分析。其中，英汉翻译练习旨在在翻译的同时熟记一些常用句型，汉英翻译练习旨在盘活一些常用词汇和句型；完形填空部分旨在巩固常用词汇结构，增强商务英语语感；案例分析部分重在通过具体商务情形分析磨练在商务语境下应用英语解决实际问题的能力。此外，附录部分主要供教学拓展之用。 目录Unit1IntroductiontoBusinessCommunication 1.1PrinciplesforBusinessWriting 1.2BusinessLetterStyleandFormat 1.3SampleLetters 1.4UsefulTermsandExpressions 1.5CommunicationLaboratory Unit2EstablishingBusinessRelations 2.1Introduction 2.2CreditEnquiries 2.3InformationtoBeContained 2.4SampleLetters 2.5UsefulTermsandExpressions 2.6CommunicationLaboratory Unit3EnquiriesandReplies 3.1GeneralIntroductiontoEnquiriesandReplies 3.2BasicPrinciplesforSendingEnquiriesandReplies 3.3StructuresofEnquiriesandReplies 3.4SampleLetters 3.5UsefulTermsandExpressions 3.6CommunicationLaboratory Unit4Quotations,OffersandCounteroffers 4.1GeneralIntroductiontoQuotations,OffersandCounteroffers 4.2DifferencebetweenQuotationsandOffers 4.3GuidelinesforOffers 4.4GuidelinesforCounteroffers 4.5SampleLetters 4.6UsefulTermsandExpressions 4.7CommunicationLaboratory Unit5OrdersandTheirExecution 5.1GeneralIntroductiontoOrders 5.2BasicContentsofOrders 5.3RepliestoOrders 5.4SampleLetters 5.5UsefulTermsandExpressions 5.6CommunicationLaboratory Unit6Payment 6.1PaymentMethodsforIntemationalTrade 6.2ExamplesofTermsofPaymentinContracts 6.3LetterofCredit 6.4SampleLetters 6.5UsefulTermsandExpressions 6.6CommunicationLaboratory Unit7Packing 7.1GeneralIntroductiontoPacking 7.2PackingContainersUsedinInternationalTrade 7.3Marks 7.4ExamplesofTermsofPackinginContracts 7.5PackingList 7.6LettersonPacking 7.7SampleLetters 7.8UsefulTermsandExpressions 7.9CommunicationLaboratory Unit8Shipment 8.1TrampandLiner 8.2TransportDocuments 8.3ShippingAdvice 8.4TermsofShipmentinContracts 8.5SampleLetters 8.6UsefulTermsandExpressions 8.7CommunicationLaboratory Unit9Insurance 9.1Introduction 9.2WritingGuide 9.3SampleLetters 9.4UsefulTermsandExpressions 9.5CommunicationLaboratory Unit10Complaints,ClaimsandAdjustments 10.1GeneralIntroductiontoComplaints,ClaimsandAdjustments 10.2PrinciplesforMakingComplaints,ClaimsandAdjustments 10.3StructuresofComplaints,ClaimsandAdjustments 10.4SampleLetters 10.5UsefulTermsandExpressions 10.6CommunicationLaboratory Unit11Contracts 11.1DraftingContracts 11.2SampleContracts 11.3UsefulTermsandExpressions 11.4CommunicationLaboratory Unit12DocumentationinInternationalTrade 12.1Introduction 12.2CommercialDocuments 12.3TransportationDocuments 12.4FinanceDocuments 12.5OtherDocuments 12.6UsefulTermsandExpressions Appendix1ForeignTradeLawofthePeople'sRepublicofChina Appendix2UniformCustomsandPracticeforDocumentaryCredits,UCP600 Appendix3UNConventionofContractsfortheInternationalSaleofGoods References 图书信息书名:商务英语函电（高职类）? 作 者：方宁 王维平 出版社： 机械工业出版社 出版时间： 方宁 王维平 ISBN: 9787111219217 开本： 16开 定价: 18.00元 本书配有电子课件 章节目录?前言 Chapter1 Layout of a Business Letter Chapter2 Establishing of Business Relations Chapter3 Enquiry,Offer and Counter-offer Chapter4 Sending of Proforma Invoice Chapter5 Modes of Modern Communication Chapter6 Sales Promotion Chapter7 Terms of Payment Chapter8 Packing Chapter9 Insurance Chapter10 Shipment Chapter11 Complaints & Claims 参考译文及答案附录 附录A Frequently Used Codes for Country and Area 附录B Commonly Used Telex Abbreviations 内容简介?本书是根据高职高专教育“强化技能，贴近岗位”的特点和要求编写的，是高职高专“十一五”国家级规划教材。 本书内容涵盖了书信结构，建立业务关系，询盘、报盘和还盘，形式发票，通信方式，促销，付款方式，包装，保险，装运，投诉和索赔等贸易业务。每章涉及一个外贸行业，遵循了“应用性原则”，突出了外贸信函技能的训练。每章包括教学目标、案例、常用短语和典型例句、信函、词汇、信函注释及练习等七个部分。 为了方便教师的教学，本书配有多媒体课件。 同名图书基本信息书名:商务英语函电 ISBN:780181276 作者:胡鉴明编 出版社:中国对外经济贸易大学出版社 定价:48 页数:477 出版日期:2004-8-1 版次: 1 开本:16开 简介本书特色如下：(1)它能理论联系实际， 比如在付款条件、商品包装和信用证的应用等章节，都有简明扼要的理论分析，让读者对有关事实和做法既知其然，亦能知其所以然。(2)在商务传真(Fax)与电子邮件(E—mail)写作方面，既详细介绍这种最现代化的电子通讯方式的应用知识，又准确地描述它们的特点和特有的写作规格，尤其是对电子邮件的文稿组织，作了深入细致的分析。与课文配套的练习题是选用大量国际商务活动最新的资料和实例编写而成， 以帮助学习者学会掌握这门最现代化的通讯技巧，使本书具有更强的时代感。(3)它还特辟了一章(第19章)，对主要的外贸单证如商业单据、金融单证、官方单证以及其他有关单证如“船长收据”“不列入黑名单证明”等等，作归纳、回应式的说明， 以加深读者对外贸单据、金融单证的理解。以上所有这些特点使得本书除了作为教材之外，具有更强的实际应用价值和参考价值，是一本便捷的业务工具书。开本 16开字数 568千字页数 477页 目录PART ONE Chapter One Introduction Chapter Two The Layout of Business Letters Section 1 Introduction Section 2 Language Style Section 3 Format of Business Letters Section 4 Layout of the Common Blocked Lines forBusiness Letters Section 5 Addressing Envelopes Chapter Three Establishment of Business Relations and Credit Status Enquiries Section 1 Establishment of Business Relations Section 2 Credit Status Enquiries Section 3 Useful Expressions Chapter Four Enquiry and Offer Section 1 Enquiry Section 2 Guidelines for Writing Enquiries Section 3 Reply to Enquiries: Offer Section 4 Important Notes on an Offer Section 5 Guidelines for replying to enquiries Section 6 Specimen Letters Section 7 Useful Expressions Chapter five Response to Offers Section 1 Declining an Offer Section 2 Guidelines for Declining an Offer Section 3 Conditional Acceptance: Counter-offer Section 4 Guidelines for Writing Counter-offer Letters Section 5 Entire Acceptance Section 6 Guidelines for Writing Acceptance Letters Section 7 Specimen Letters Section 8 Useful Expressions Chapter Six Order Placing &Replies to Orders Section 1 Introduction Section 2 How to Place an Order Section 3 Confirmation of an Order Section 4 Useful Expressions Chapter Seven International Business Contract Section 1 A Brief Introduction to International BusinessContract Section 2 The Contract Heading Section 3 The Recitals Section 4 The Main Body of a Contract Section 5 The Validation of a Contract Section 6 Specimens of Contract Section 7 Useful Expressions Chapter Eight Terms of Payment Section 1 Payment Instruments Section 2 Method of Payment Section 3 Specimen Letters Section 4 Useful Expressions Chapter Nine Letter of Credit Section 1 Introduction Section 2 Parties in a Letter of Credit Section 3 Contents of a Letter of Credit Section 4 Categories of Letters of Credit Section 5 Basic Documentary Procedure of L/C Section 6 Characteristics of Settlement by L/C Section 7 Payment Terms in the Contract Section 8 Specimens of L/C Section 9 Specimen Letters Concerning L/C Section 10 Useful Expressions Chapter Ten Shipment and Ocean Bill of Lading (B/L) Section 1 Ocean Transport Section 2 Terms of Shipment in the Contract and theCovering L/C Section 3 Types of Ocean Bills of Lading Section 4 Contents of Ocean B/L and Its Making Section 5 Specimen Letters Section 6 Useful Expressions Chapter Eleven Packing Section 1 The Importance of Packing in Foreign Trade Section 2 Packing Terms in Foreign Trade Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers Section 4 Packing Marks Section 5 Packing List & Weight List Section 6 Specimen Letters Section 7 Useful Expressions Chapter Twelve Insurance Section 1 Insurance in Foreign Trade Section 2 Marine Insurance Section 3 Types of Coverage Section 4 Effecting Insurance Section 5 Specimen Letters Section 6 Useful Expressions Chapter Thirteen Complaints, Disputes and Claims Section 1 Definition of Complaints, Disputes and Claims Section 2 Different Types of Complaints, Disputes and Claims Section 3 Specimen Letters Section 4 Useful Expressions Chapter Fourteen Agency Section 1 Introduction Section 2 Relations Between Principal and Agent Section 3 What to Be Covered in Agency Agreement Section 4 Specimen Letters Section 5 Useful Expressions Chapter Fifteen Quality Terms Section 1 Introduction Section 2 Means to Express Quality Section 3 Terms of Quality Section 4 Quality Guarantee Section 5 Specimen Letters Section 6 Useful Expressions Chapter Sixteen Quantity Terms Section 1 The Importance of Quantity Clause Section 2 Units of Measures and Weights Section 3 The Calculation of the Weight of Goods Section 4 The Application of Quantity Terms Section 5 Specimen Letters Section 6 Useful Expressions Chapter Seventeen Commodity Categorization and Price Terms Section 1 Categorization of Trading Commodities Section 2 Survey on International Trade Practice Section 3 Price Terms Commonly Used in International Trade Section 4 Specimen Letters Section 5 Useful Expressions Chapter Eighteen Business Fax and E-mail Writing Section 1 Introduction Section 2 Fax Section 3 E-mail Section 4 Useful Expressions Chapter Nineteen Documentation in International Trade Section I Introduction Section 2 Kinds of International Trading Documents Section 3 Issues Concerning Documents Section 4 Specimens Section 5 Useful Expressions PART TWO Exercises Key to Exercises Reference |
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