| 词条 | Unit 6 Advertising Campaign 9-15 |
| 释义 | This part of article introduces us six different types of advertisements. Firstly, let us see the Weasel Claim. The paragraph tells us the expression “weasel word” is aptly named after the egg-eating habits of weasels. In this process, weasel has sucked out the inside of an egg and left the hollow egg. It is interesting for me to think the ad word, it tell lies to the customers and has not give the correct information about its product. Then the word intact confused me, I looked it up in the dictionary, it means not broken, damaged, or spoiled. And in the sentence the preposition “on” means “at the time of”. The following one is The “Water Is Wet” Claim. This type of ad has respect a statement of fact, but not a real advantage over the competition. And compare to the parity products, it has the similar effect. I think the sentence “made from grains and water as are other beers” has omitted its subject, of course, it is a right expression. The “so what” claim has reveals its real information about the product, but except that it claims an advantage that is not shared by most of the other brands in the product category, “so what” is used to show that you do not think something that has been mentioned is important. The sentence “but is it twice as beneficial to the body?” interested me, I ask some reference book for help, from which I know the complete question would be: but is it twice as beneficial to the body as ordinary supplements are? In the structure “as...as”, the second part of the structure is omitted if you have already mentioned the thing to which you are comparing the amount, measurement or degree. The “stock” in the sentence confused me , actually here it means soup. The scientific or statistical claim provides some sorts of scientific proof or experiment so as to show their product has good quality or effect. For example, in the claim “wonder bread helps build strong bodies in twelve different ways”, the number twelve makes the ad believable. The “compliment the consumer” claim always flatters the consumer. It tells the consumers that when they use the product, they will be better than others, the consumer will be proud to own the product. The last category is “the rhetorical question”. This technique demands a response from the audience if a question is asked and the viewer should collaborate, or it lost its effect. I reach a consensus on the idea given by author “whether you realize it or not, you are persuaded by advertisers to buy certain products. Ads are everywhere in our society, even you think you are immune to advertising, commercials are working on youstill. |
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