杭州国际奢侈品展充分体现中国本土奢侈品的文化与特色，揭示国际奢侈品潮流的精髓，同时给国内外顶级时尚品牌搭建一个高贵的交流平台，拉近奢侈品、艺术品与浙江乃至长三角地区顶级财富人士之间的距离；倡导品味生活，为企业品牌发展提供一个良好的发展契机，促进物质文明和精神文明和谐发展。

展会背景

据商务部2009年02月02日 最新公布的数据显示：杭州经济连续十八年保持两位数增长。初步核算，2008年全市实现生产总值（GDP）4781.16亿元，按可比价格，比上年增长11％，增长幅度连续第十八年保持两位数增长。户籍人口人均GDP超万美元。全市按户籍人口计算的人均GDP达到70832元，增长10.1％，按国家公布的2008年平均汇率计算，实现了1万美元的跨越，达到10199美元。

业界人士透露，杭州大部分奢侈品专卖店销售在全国排名第一。以高级轿车为例，杭州地区的豪华轿车经销商基本都是全国销量冠军；另外高级时装、高档家私和高端物业的销量也十分惊人。有关数据显示，保时捷在杭州一年能销250辆；12000元一瓶的面霜，全国总共只销售五十瓶，其中在杭州就卖出了三十瓶。像LV、GUCCI、阿玛尼等70%以上的国际奢侈品品牌都已经进驻杭州。据统计，LV的销售额每年以45%的速度增长；据了解，像LAMER这样的奢侈品品牌在杭州的销售 “每个月都保持在六七十万元。”事实上，不仅仅是LAMER，杭州人对各种奢侈品的热情和强劲的购买力一直让这些店家吃惊。

“福布斯排行榜”中国区负责人范鲁贤表示：“在福布斯所做的调查中显示，中国大陆最佳商业城市前15位中，浙江就有7个，其中杭州是第一位的，正是浙江发达的民营经济促成奥特莱特落户杭州。”世界最大高端眼镜零售商luxottici集团表示，除在北京、上海、广州开店之外，杭州成为首选。

对此，专家表示，这是中国独有的现象，杭州已经具备和北京、上海这些经济中心同等的奢侈品消费能力。

展会宗旨

展示当今国际奢侈品品牌艺术魅力，揭示国际奢侈品潮流和时尚！开阔视野、提高人生品味，倡导理性消费，促进社会和谐。

展会作用

Background of Exhibition

According to the Ministry of Commerce February 2, 2009, the latest data show: Hangzhou maintained double-digit economic growth for eighteen years. Preliminary accounting, Hangzhou achieves GDP (GDP) 4781.16 billion yuan in 2008. According to comparable prices, the increase is of 11% over the previous year. It shows that Hangzhou has achieved the 18th year consecutive double-digit growth of GDP. Per capita GDP in Hangzhou reached 10000 U.S.dollars, which means RMB 70,832 yuan. The city's population by household per capita GDP reached 70,832 yuan, had an increasing of 10.1%. By country published in 2008 the average exchange rate, we have achieved a leap to 10,199 U.S. dollars.

Disclosed in accordance with the business community，In Hangzhou, the majority of stores selling luxury goods was ranked first in our country. For example, in Hangzhou, the most dealers who trade in High luxury cars are the national sales champions; Besides, the sales of the high－class fashions、the top－grade furniture、and the extremely luxurious houses are also very amazing. The data show: Porsche to sell a year in Hangzhou, 250; A kind of bottled face cream, which costs 12,000 yuan , has a total of only 50 nationwide sales of bottles, which sold in Hangzhou on 30 bottles. Such as LV, GUCCI, Armani and so on more than 70% of the international luxury brands have been stationed in Hangzhou According to statistics, LV annual sales is growing at a rate of 45%; It is understood that luxury brand such as LAMER sales in Hangzhou always keeps 600～700,000 yuan every month. As a matter of fact, not just LAMER, Hangzhou people have a passion for all kinds of luxury goods and the strong purchasing power, and have been surprised by luxury stores.

Van lu-yin－in charge of China area of “Forbes list” said: “In the Forbes survey shows: Of the 15 best commercial cities in mainland China, Zhejiang has 7 cities, and Hangzhou is the first grade of them. This is just the Well-developed private economy of Zhejiang that promoted 奥特莱特 to settle down in Hangzhou. The largest high-end glasses retailers “luxottici” indicated: “We prefer Hangzhou to open our business except Bejing、Shanghai、and Guangzhou.”

Withal, experts express that this is a phenomenon unique to China.

Hangzhou has the same capability of luxury consumption as Beijing, Shanghai, which are the economic center.

The Purpose of Exhibition:

The Purpose of Expo is to display the international luxury brand in today's artistic charm, reveal the trend of the international luxury goods and fashion, broaden our horizons, improve the taste of life, rational consumer advocacy, and Promote social harmony.

Effect ofExhibition:

Exhibition will fully embody the Chinese culture and the characteristics of luxury goods, reveal the essence of the trend of the international luxury goods, at the same time, set up a noble exchange platform, narrow the gap between luxury、art and the top wealth persons in Zhejiang Province、even those top wealth persons in the Yangtze River Delta region, promote lifestyle advocacy, provide businesses with a good brand－growing opportunity, promote the harmonious development of material civilization and spiritual civilization.