| 词条 | 职通商务英语综合教程3 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2011年3月1日) 平装: 140页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787040318159 条形码: 9787040318159 尺寸: 25 x 18.8 x 1.2 cm 重量: 340 g 内容简介《职通商务英语:综合教程3》内容简介：随着经济全球化的进一步发展，我国与世界各国的经济合作日益扩大，国际商贸交往日益频繁。在对国际化商贸人才需求日益增加的同时，社会对高素质商贸人才的英语应用能力的要求愈来愈高，进而对商务英语教学的载体——商务英语教材的编写也提出了更高的要求。《职通商务英语》系列教材旨在提高学习者的商务英语语言交际技巧，培养其熟练掌握英语，通晓商务知识，熟悉国际商务环境，善于跨文化交际的能力，以满足现代社会对商贸人才的需求。 目录Unit 1 Trade Practice 1 Section I Trade Tetins 7 Section II UCP 600 6 SectionⅢ Incoterms 2000 11 Unit 2 Trade Policy Section I Chinas Foreign Trade Policy after WTO Accession 13 Section II U.S.Foreign Trade and Global Economic Policies 19 Section Ⅲ EU Must Lead on Trade Policy 23 Unit 3 Global Market Place Section I Emerging Markets 25 Section II The Marketplace of North America 30 SectionⅢ The BRICs 35 Unit 4 Trade Procedure Section I Trade Procedure 37 Section Il Transportation 43 Section m Documents Used in International Trade Procedure 47 Unit 5 Business Contract Section I Business Contract 49 Section II Sales Contract 55 Section Ⅲ Genetal Introduction to CISG 60 Unit 6 Foreign Exchange Section I Foreign Exchange Market 63 Section II Foreign Exchange Rate 69 SectionⅢ New Currency-Euro 73 Unit 7 Management in International Business Section I International Operations Management 75 Section II Human Resource Management 81 SectionⅢ ISO 9001 86 Unit 8 The Role of Culture in Business Section I The Cultural Dimension of International Business 89 Section II The Role of Japanese Culture in Business 95 Section Ⅲ Cultural Awareness 100 Unit 9 nternational Strategic Alliances Section I International Strategic Alliances 103 Section II European Union 108 Section m WTO，NAFTA and APEC 112 Unit 10 Cross-cultural Communication Section I Cross culture in International Business 115 Section H Company Language 121 Section m Cross cultural Communication 125 Glossary 127 UsefuI Expressions 139 |
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