| 词条 | 职通商务英语·教师参考书 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2010年8月1日) 平装: 214页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787040296150 条形码: 9787040296150 尺寸: 25.4 x 19.2 x 1 cm 重量: 399 g 内容简介《职通商务英语·教师参考书(1)》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识，以及在未来岗位中完成商务任务和商务交际的能力。 目录Unit 1 Business Kaleidoscope Suggested Teaching Schedule 1 Background Information 2 Lecturing Hints 7 Resource Data 20 Unit 2 Business Enterprise Suggested Teaching Schedule 25 Background Information 26 Lecturing Hints 30 Resource Data 42 Unit 3 Business Plan SuggestedTeaching Schedule 45 Background Information 46 Lecturing Hints 49 Resource Data 60 Unit 4 Business Relationship Suggested Teaching Schedule 66 Background Information 67 Lecturing Hints 71 Resource Data 83 Unit 5 Marketing Suggested Teaching Schedule 88 Background Information 89 Lecturing Hints 92 Resource Data 106 Unit 6 Advertising Suggested Teaching Schedule 109 Background Information 110 Lecturing Hints 114 Resource Data 125 Unit 7 Retail Business SuggestedTeaching Schedule 131 Background Information 132 Lecturing Hints 136 Resource Data 146 Unit 8 Banking Suggested Teaching Schedule 149 Background Information 150 Lecturing Hints 153 Resource Data 163 Unit 9 E-Business Suggested ,Teaching Schedule 168 Background Information 169 Lecturing Hints 175 Resource Data 187 Unit 10 Customer Service Suggested Teaching Schedule 192 Background Information 193 Lecturing Hints 196 Resource Data 207 Answer Key for Reviews |
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