| 词条 | 意义的构成：美国杂志广告中的女性形象研究 |
| 释义 | 图书信息出版社: 华中师范大学出版社; 第1版 (2007年8月1日) 丛书名: 当代文化研究新论丛 平装: 302页 正文语种: 英语 开本: 32 ISBN: 7306028871 条形码: 9787306028877 尺寸: 21 x 14.6 x 1.5 cm 重量: 422 g 作者简介丁少彦，博士。1983年考入广州外国语学院英语系，1990年于该校英美文学专业获硕士学位，并曾在英国爱丁堡大学英国文学系和香港大学美国文化研究中心作访问学者。2005年获广东外语外贸大学比较文化专业博士学位，现于该校英语语言文化学院从事媒体/视觉文化方面的教学与研究工作。目前的兴趣是美国媒体文化、环一本化时代的中国媒体文化研究。 目录Chapter 1 Introduction 1.1 Literature Review 1.1.1 Advertising as Meaning Construction 1.1.2 Theorizing the Meaning of Women:From Construction to Power 1.2 Photography and the Female Body 1.3 Methodology 1.4 Unfolding History and Magazines 1.5 Structure 1.6 Selection Chapter 2 The Discourse of Women 2.1 Femininity in the U.S.: A Content Analysis 2.2 The Meaning of Products: A Qualitative Analysis 2.3 The Discourse of the Marginalized:A Semiotic Study 2.4 Ad Representation as Framed by White Supremacist Capitalist Patriarchy Chapter 3 The Play of Meaning 3.1 Identity as Articulation 3.2 The Meaning Play 3.3 Meaning and the Political Economy of Desire Chapter 4 Beyond the Mirror 4.1 Reexamining the Mirror 4.2 Fragmentations of Images and Empowerment 4.3 The Fragmented Mirror Chapter 5 Remapping and Re-imagining Feminist Politics 5.1 Remapping and Reinterpreting Feminist Politics 5.2 Reimagining Everyday Poetics 5.3 Toward Pedagogical Action: 'The World as Classroom' Chapter 6 Conclusion Bibliography Appendix Ads Selected from American Magazines |
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