图书信息

内容简介

目录

图书信息

出版社: 哈尔滨工业大学出版社; 第1版 (2011年2月1日)

丛书名: 应用型本科院校规划教材·经济管理类

平装: 186页

正文语种: 英语

开本: 16

ISBN: 7560330517, 9787560330518

条形码: 9787560330518

尺寸: 22.8 x 18 x 1 cm

重量: 299 g

内容简介

《现代商务英语信函》主要介绍国际贸易实务中各种英文业务函件的写作格式和表达方法，以及对外贸易各环节的具体做法。每章包括商务英语信函的写作要求、知识和技巧，以及相关业务知识的简介和习题；全书以样信解析为主线，每封信后面还有针对该样信中的难点进行的解释；常用短语部分主要有相关专业术语和写作中经常用到的专业表达。

《现代商务英语信函》旨在培养和强化学生英语水平和外贸业务能力，为国家培养从事国际贸易工作的高水平应用型人才。

目录

Chapter 1 Offer and Counter-offer

1.1 Introduction

1.1.1 Offer

1.1.2 Counter- offer

1.2 Writing Guide

1.2.1 Writing Tips of an Offer

1.2.2 Writing Tips of a Counter-offer

1.2.3 Sample Letters

Chapter 2 Sales Promotion and Ordering

2.1 Introduction

2.1.1 Sales Promotion

2.1.2 Ordering

2.2 Writing Guide

2.2.1 Writing Tips of Sales Promotion

2.2.2 Writing Tips of Ordering

2.2.3 Sample Letters

Chapter 3 Terms of Payment

3.1 Introduction

3.2 Writing Guide

3.2.1 Writing Tips of Payment Terms

3.2.2 Writing Tips of Urging Establishment of L/C

3.2.3 Writing Tips of Amendent of L/C

3.2.4 Writing Tips of Extension of L/C

3.2.5 Sample Letters

Chapter 4 Shipment

4.1 Introduction

4.2 Writing Guide

4.2.1 Writing Tips

4.2.2 Sample Letters

Chapter 5 Insurance

5.1 Introduction

5.2 Writing Guide

5.2.1 Writing Tips

5.2.2 Wridng Letters

Chapter 6 Claim and Arbitration

6.1 Introduction

6.2 Writing Guide

6.2.1 Writing Tips

6.2.2 Sample Letters

6.2.3 Claims and Arbitration Clause

6.2.4 Typical Examples of Claim and Arbitration Clauses in Contract

Chapter 7 Agency

7.1 Introduction

7.2 Writing Guide

7.2.1 Writing Tips

7.2.2 Sample Letters

7.2.3 Exclusive Agency Agreement Sample

7.2.4 Sales Agency Agreement Sample

Chapter 8 Contracts and Agreements

8.1 Introduction

8.2 Writing Guide

8.2.1 Writing Tips

8.2.2 Writing Style and Structure

8.2.3 Samples Letters

Key to Exercises

Biblioeraiphy