| 词条 | 商务英语综合教程(下册) |
| 释义 | 作者：房玉靖，刘玉玲 主编 ISBN：10位［7810789708］13位［9787810789707］ 出版社：对外经济贸易大学出版社 出版日期：2007-11-1 定价：￥19.00元 内容提要商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。本书内容包括英语传授经济贸易的基础理论和基础知识本书选材新颖，内容丰富，专业面广，难度适宜，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。 编辑推荐本套教材的编写内容及编写特点简介如下： 1.专业性强 2.选材实用 3.内容丰富 4.结构新颖 5.技能培养。 目录Unjt1 TEXTChangesintheMotivesandDevelopments SUPPLEMENTARYREADINGBeefingUpBPO Unit2 TEXTInvisibleBarriers SUPPLEMENTARYREADINGEastEuropeansFearProtectionism Unjt3 TEXTBusinessLaw-ContractandAgency SUPPLEMENTARYREADINGSettlementofDisputes Unit4 TEXTExportProceduresandDocumentation SUPPLEMENTARYREADINGBillofLading Unit5 TEXTProductPositioning SUPPLEMENTARYREADINGExperientialBranding Unit6 TEXTHowCompaniesSucceedinInternationalMark SUPPLEMENTARYREADINGBusinessSuccess Unit7 TEXTStrategiesofTransnationalCorporations SUPPLEMENTARYREADINGManagementandLeadership Unit8 TEXTInternationalStockExchangeofUK SUPPLEMENTARYREADINGChineseFirmsareEmbracingPrivateEquity FundsSodreadedintheWest Unit9 TEXTTheMonetaryFocus(I)-AYenforChange SUPPLEMENTARYREADINGExchangeRateandInternationalTrade Unit10 TEXTTheMonetaryFocus(II)-BangfortheBuck SUPPLEMENTARYREADlNGStrifeoverYuan Unit11 TEXTInvestmentDemand SUPPLEMENTARYREADINGChinaTriesGuidingForeignInvestment Unit12 TEXTForeignExchangeTrading SUPPLEMENTARYREADINGExchangeRatesandPoliticalRisks Unit13 TEXTInternationalMarketingResearchandSteps SUPPLEMENTARYREADINGInternationalMarketResearch Unit14 TEXTBalanceofPayments SUPPLEMENTARYREADINGChina’SExportStrengthMakesItaFocalPontofConcernintheUS Unit15 TEXTInternationalFinancialSystemMeetsChallenge SUPPLEMENTARYREADINGFinancingRulesAnnounced Unit16 TEXTEconomyTheoryandDumping SUPPLEMENTARYREADING SUPPLyandDemand |
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