| 词条 | 商务英语应用文写作 |
| 释义 | 图书信息出版社: 科学出版社; 第1版 (2010年9月1日) 丛书名: 普通高等教育“十一五”规划教材,高等院校国际贸易类教材系列 平装: 191页 正文语种: 英语, 简体中文 开本: 16 ISBN: 7030286383, 9787030286383 条形码: 9787030286383 尺寸: 25.8 x 18.6 x 0.4 cm 重量: 322 g 内容简介《商务英语应用文写作》比较系统地介绍了商务英语信函写作和商务英语常用文体写作的基本知识。其中涉及商务信函写作的第一部分11个单元，主要按商务贸易流程中各个环节的顺序编写，第二部分5个单元包含了商务电子邮件、备忘录、会议纪要、报告、合同等商务英语中常用的主要文体。《商务英语应用文写作》将写作知识和技巧的介绍与学生写作技能的培养相结合，为学生提供了大量的范文、词汇和常用例句，以有效地提高学生的实际语言运用能力。 附录部分包括常用商务英语缩略语和常用电子邮件缩写词、首字母组合和行话。 《商务英语应用文写作》适合高等院校英语、工商管理和经济管理类专业使用，也可供对外经贸业务人员和各类涉外企业人员参考。 目录PART I Business Correspondence Unit1 Fundamentals of Business Letter Writing l.1 Language Style and Tone of Business Writing 1.2 Essential Principles of Business Writing Unit 2 The Components and Layout of the Business Letter 2. 1The Components of the Business Letter 2.2 The Layout of the business letter 2.3 The Layout of the Envelope Unit 3 Status/Credit Inquiries and Replies 3.1 Introduction to Status/Credit Inquiries and Replies 3.2 Sample Letters Unit 4 Establishment of Business Relations 4.1 Introduction to Letters of Establishing Business Relations and Replies 4.2 Sample Letters Unit 5 Inquiries and Replies 5.1 Introduction to Inquiries and Replies Unit 6 Quotations, Offers and Counter-Offers 6.1 Introduction to Quotations, Offers and Counter-Offers 6.2 Sample Letters Unit 7 Orders and Replies 7.1 Introduction to Orders and Replies 7.2 Sample Letters Unit 8 Payment and Settlement 8.1 Introduction to International Payments 8.2 Letters Concerning Payments 8.3 Sample Letters Unit 9 Packing and Shipment 9.1 Introduction to Packing and Shipment 9.2 Sample Letters Unit 10 Insurance 10.1 Introduction to Insurance 10.2 Letters Concerning Insurance 10.3 Sample Letters Unit 11 Complaints/Claims and Adjustments ll.1 Introduction to Complaints/Claims and Adjustments 11.2 Sample Letters PART II Other Practical Business Writings Unit 12 E-maiIWriting 12.1 Introduction to E-mail Writing 12.2 Sample E-mails for Business Communication Unit 13 Memo Writing 13.1 Introduction to Memo Writing 13.2 Sample Memos Unit 14 Minutes Writing 14.1 Introduction to Minutes Writing 14.2 Sample Minutes Unit 15 Business Report Writing 15.1 Introduction to Business Report Writing 15.2 Types of Reports 15.3 Sample Reports Unit 16 Contract Writing 16.1 Introduction to Contract Writing 16.2 Sample Contracts Appendix I Appendix II References |
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