| 词条 | 商务英语读写教程1 |
| 释义 | 图书信息出版社: 机械工业出版社; 第1版 (2009年5月1日) 丛书名: 新时代大学商务英语系列教材 平装: 288页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787111255840 条形码: 9787111255840 尺寸: 24.6 x 20 x 1.4 cm 重量: 540 g 内容简介《商务英语读写教程》内容为：伴随着经济全球化和我国经济国际化的进程，国内外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增，这也促进了我国高等教育商务英语专业的快速发展。目前，全国有700多所高等院校开设了外贸英语、商务英语等课程，工商管理、金融等商科专业也都开设了以商务为核心内容的英语课程，部分院校甚至设立了商务英语专业。近几年来，全国性的商务英语教学、学术研讨会频频召开。我国国际商务的快速发展、人才市场对商务英语人才的强劲需求以及外语就业市场人才多元化推动了英语专业的教学改革和教材建设，各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材，以改变英语教材与人才培养和需求不相适应的状况。 目录序 前言 Unit1 Financial New York Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit2 Harvard Business School Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit3 The Profit Sharing Program Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit4 History of Dow Jones Industrial Average Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit5 Should the UK Adopt the Furo Single Currency？ Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit6 Multinational Companies:Good or Bad Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit7 The Salesmans Role in the New Buying Envirorment Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Translation Drills Writing Drills Unit8 Growth of the Canadian Forest Industry in the Nineteenth-Century Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit9 E-mail and On-line Shopping Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing DriUs Unit10 Bill Gates mA Story of Success Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit11 Jack Welch: My Parents Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit12 The Development of Japanese Automobile Industry Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit13 World Needs "Common Win" Economic Globalization Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit14 How Wal.Mart Works Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Translation Drills Writing Drills Unit15 KFC and Its Story Objectives Listening Reading Vocabulary Drills Grammar Focus Speaking Skills Unit16 Shopping in Paris 附录 |
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