| 词条 | 商务写作技巧 |
| 释义 | 图书信息出版社: 人民邮电出版社; 第1版 (2008年8月1日) 外文书名: WRITING SKILLS 丛书名: 商务英语沟通技能系列 平装: 210页 正文语种: 英语 开本: 24 ISBN: 9787115182173 条形码: 9787115182173 尺寸: 20.8 x 18.4 x 2 cm 重量: 358 g 作者简介作者：(英国)安妮?劳斯 (Laws.A.) 内容简介《商务写作技巧》不谈任何理论而集中从微观层面关注和介绍沟通技能与技巧训练。旨在帮助从事商务活动的人士，提高在写作中用英语有效沟通的技能。《商务写作技巧》分为四大部分，分别从写作前的准备、写作主体的构成要素、写作中的常见问题、写作范文的实例等方面对所需技巧进行了概括总结。并真正地做到图文并茂、深入浅出、即学即用！这绝对是一本可以使读者花费最少的时间与精力却能获得出乎意料收获的好书。 《商务写作技巧》的主要读者对象是初入职场、急需用英语提高商务写作技能的人士，对于学习外贸、商务英语等相关专业的学生亦是十分适用的。 目录Preparing to write 1 Introduction 3 2 Who is the reader? 4 3 Why di I need to write? 7 4 What shall I write? 9 5 How shall I write? 11 6 Writing process 14 Functions 7 Introduction 19 8 MAking reference 22 9 Polite phrases 24 10 Starting understanding 26 11 Generalising 28 12 Explaining 29 13 Giving opinions and recommendations 31 14 Expressing obligation/necessity 35 15 Expressing degrees of certainty 37 16 Focusing attention 41 17 Contrasting 42 18 Emphasising 44 19 Expressing alternatives 46 20 Giving examples 48 21 Offering further assistance 50 22 Sequencing and listing 52 23 Stating results and consequences 55 24 Stating purpose 57 25 Stating method 58 26 Stating conditions 60 27 Statibg conclusions 64 28 Summarising 66 Cohesion 29 What is cohesion? 71 30 Connectors:Introduction 74 31 Connectors:Adding relevant points 75 32 Connectors:Comparisons/contrasts 77 33 Connectors:In conditional sentences 81 34 Connectors:Giving reasons 82 35 Connectors:Highlighting 84 36 Reference words: Introduction 86 37 Reference words: It/They/Then 87 38 Reference words: This/That/these/those 89 39 Reference words: The former/the latter 91 40 Reference words: Who/which/that 93 41 Reference words: One/ones 95 42 Reference words: Such 97 43 Referring to other parts of the text 98 44 Referring to earlier parts of the text 99 45 Referring forwards 101 46 Referring to visuals 103 Clarity,Style and Tone 47 Introduction 107 48 Clarity 108 49 Style 111 50 Tone 116 Strncture 51 Introduction 123 52 Sequencing ideas 124 53 Paragraphs 125 54 Paragraph linking 128 55 Headings and sub-headings 130 56 Layout of bussiness letters 133 57 Layout of reports 139 58 Layout of memos 150 59 Fax and Electronic mail 154 Punctuation 60 Introduction 159 61 Commas 160 62 Colons 165 63 Semi-colons 167 64 Apostrophes 169 65 Capital letters 173 British and American Spellings 66 Some common differences 179 Common Problems 67 Introduction 183 68 Grammar 184 68 Vocabulary 188 Sample Bussiness Letters 70 Sample letters 201 |
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