| 词条 | 领先商务英语阅读 |
| 释义 | 图书信息出版社: 高等教育出版社; 第1版 (2010年11月1日) 丛书名: 领先商务英语专业系列教材 平装: 309页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787040292831 条形码: 9787040292831 尺寸: 24 x 18.4 x 1.8 cm 重量: 440 g 内容简介《领先商务英语阅读(2)》以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。 目录Table of Contents Unit I E-commerce (I) Text A: Niche Marketing Strategies on eBay 1 Text B: Pierre Omidyar and His eBay 9 Unit 2 Intercultural Etiquette Text A: Intercultural Business Etiquette and Protocol 17 Text B: Gift Giving and Dining Etiquette in Intercultural Situations 24 Unit 3 Global Brands Text A: Best Global Brands 33 Text B: Will Yahoo! Feel the Love? 42 Unit 4 Cultural Differences Text A: Working Through Language, Time, and Cultural Differences 49 Text B: Culture Shock: It's the Little Things That Count in the Biggest Ways Unit 5 Online Security Text A: Internal Auditors" Battle Against Fraud I 65 Text B: Looming Online Security Threats in 2008 73 Unit 6 Corporate Security Text A: Internal Auditors' Battle Against Fraud II 81 Text B: Countering Espionage A Modern Threat 90 Unit 7 Career Planning Text A: Culture Affects Career and Life Planning 97 Text B: Chili, Hot Dogs, and the Family Legacy 106 Unit 8 Corporate Management Text A: Inspirational Leadership in Difficult Times 773 Text B: Trust Rules: The Most Important Secret About Trust 722 Unit 9 Credit Cards Text A: The Evolution of Credit Cards 737 Text 13: American Views About Cards: Negative 746 Unit 10 Career Shift Text A: Gates Looks into PC's Future as Career Shift Approaches 757 Text B: Amid Cheers and Tears, Gates Says Goodbye 769 Unit 11 E-commerce (11) Text A: E-commerce 777 Text B: Myths and Realities 790 Unit 12 Leadership (I) Text A: Business Story Telling 207 Text B: Treasure Island: The Power of Trade 209 Unit 13 Trade Protectionism Text A: Protectionism 221 Text B: U.5. Government Favoritism Has Hurt Vietnamese Shrimp Farmers 230 Unit 14 Leadership (11) Text A: A Definition of Leadership 239 Text B: Leadership, Communication and Change 252 Unit 15 Effective Communication Text A: Communication Skills 261 Text B: Principles of Defusing Hostility 275 Unit 16 Motivation Text A: Motivation 285 Text B: Why Your Employees Are Losing Motivation 297 |
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