| 词条 | 高级商务英语教程 |
| 释义 | 图书信息出版社: 同济大学出版社; 第1版 (2010年9月1日) 丛书名: 高级英语系列教程 平装: 286页 正文语种: 简体中文 开本: 16 ISBN: 9787560844121, 756084412X 条形码: 9787560844121 尺寸: 25.6 x 18.6 x 1.2 cm 重量: 481 g 内容简介《高级商务英语教程》全面、详细介绍了各种重要商务场合下的英语运用，涵盖商务交流、商务职场、企业管理、市场营销、人力资源和商业文化等方面。全书共16个单元，每个单元均有丰富的实务材料，并提供了较完备的各种练习模式，特别强调增强学生的互动交流能力。 《高级商务英语教程》供各类高校非英语专业作公共英语课教材，也可供其他对商务英语感兴趣的所有读者使用。 目录Part One Business Communication Unit 1 Job Interviews Text Objective Case Oral Practice Supplementary Reading Unit 2 Business Presentations Text Objective Case Oral Practice Supplementary Reading Unit 3 Business Negotiations Text Objective Case Oral Practice Supplementary Reading Part Two Business Career Unit 4 Office Politics Text Objective Case Oral Practice Supplementary Reading Unit 5 Office Etiquette Text Objective Case Oral Practice Supplementary Reading Part Three Management Unit 6 Effective and Efficient Management Text Objective Case Oral Practice Supplementary Reading Unit 7 Leadership Text Objective Case Oral Practice Supplementary Reading Unit 8 Entrepreneurship Text Objective Case Oral Practice Supplementary Reading Part Four Marketing Unit 9 Marketing Overview Text Objective Case Oral Practice Supplementary Reading Unit 10 Advertisement Text Objective Case Oral Practice Supplementary Reading Unit 11 Brands and Trademarks Text Objective Case Oral Practice Supplementary Reading Part Five Human Resources Unit 12 Human Resources Management Text Objective Case Oral Practice Supplementary Reading Unit 13 Human Needs and Motivation Text Objective Case Oral Practice Supplementary Reading Part Six Business and Culture Unit 14 Corporate Culture Text Objective Case Oral Practice Supplementary Reading Unit 15 International Business Culture Text Objective Case Oral Practice Supplementary Reading Unit 16 Business Ethics and Social Responsibility Text Objective Case Oral Practice Supplementary Reading Appendix: Guide and Samples of Business English Writing Part 1 : Principles of Business Writing Part 2: Writing for Employment 1. Job Application Letters 2. Resumes Part 3: Case Study Report Part 4. Business Letters Part 5: E-mai Part 6: Memos Part 7: Agendas & Minutes 1. Agendas 2. Minutes Part 8: Business Proposals References |
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