| 词条 | 当代商务英语综合教程 |
| 释义 | 图书信息出版社: 华东师范大学出版社; 第1版 (2007年7月1日) 丛书名: 高职高专“十一五”规划教材 平装: 223页 正文语种: 简体中文, 英语 开本: 16 ISBN: 9787561753934, 7561753934 条形码: 9787561753934 尺寸: 25.7 x 19.3 x 2.8 cm 重量: 544 g 内容简介《当代商务英语综合教程(1)(学生用书)》是专门为高职高专商务英语专业学生而精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。本教材有以下特点： 起点、难度适当，符合高职学生的实际特点。 注重语言基本功，强化听说读写译技能训练。 富有时代特色，商务与语言有机的衔接。 重在培养职业能力，适应商务职场的需要。 配有光盘、多媒体课件及网站，方便课余巩固。 目录Acknowl edgement Abbreviations Pronunciation Table Bookmap Unit 1 Text A How to Get Straight A's Language in Use Text B Dell's Story Unit 2 Text A A Brand-new Pair of Shoes Language in Use Text B Wrigley's Unit 3 Text A The Making of a Success Story Language in Use Text B Auction Unit 4 Text A The Top Five Inventions That Shrunk the World Language in Use Text B Thank God It's Friday！ Unit 5 Text A Beauty and Love Language in Use Text B A Starbucks Story Unit 6 Text A If Only Language in Use Text B The Baker Who Beat McDonald's Unit 7 Text A A Good Heart to Lean on Language in Use Text B Samsung Unit 8 Text A Pets A Part of American Family Language in Use Text B Walt Disney: A Short Biography Unit 9 Text A Doing Well by Doing Good Language in Use Text B Human Resources Management Unit 10 TextA IfI Were a Boy Again Language in Use Text B Black Tuesday Unit 11 Text A A Lesson Learned at Midnight Language in Use Text B Different Types of Stocks Unit 12 Text A Ask, Ask, Ask Language in Use Text B The Wal-Mart Story Unit 13 Text A The Littlest Fire-fighter Language in Use Text B FORD Motor Company History Unit 14 Text A The Daffodil Principle Language in Use Text B Sales Promotion Unit 15 Text A My Forever Valentine Language in Use Text B The History of Coca Cola Unit 16 Text A The Midnight Visitor Language in Use Text B Hans Wilsdorf and His Amazing Watch Grammar References Style Guides Glossary Presupposed Vocabulary List |
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