词条 | 大学商务英语综合教程:学生用书3 |
释义 | 图书信息出版社: 清华大学出版社; 第1版 (2010年10月1日) 丛书名: 普通高等教育“十一五”国家级规划教材 平装: 251页 正文语种: 英语 开本: 16 ISBN: 7302224420, 9787302224426 条形码: 9787302224426 尺寸: 25.7 x 18.5 x 1.3 cm 重量: 381 g 内容简介《大学商务英语综合教程:学生用书3》本教程为普通高等教育“十一五”国家级规划教材,选材涵盖当今国际经济贸易和商务的重要领域,内容实用、场景典型、时代感强、语言地道。教程板块设计突出国际商务知识的传授与英语技能的训练,注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题,由“导人活动”、“阅读活动”、“案例讨论”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则,以利激发学生的学习热情和实践欲望。 本教程适合大学商务英语专业的学生及准备参加bec(business english certificates)等商务英语考试的人员使用。 目录Unit one careers lead-in reading: the four stages of the modern career revisited case discussion relevant extension Unit two entrepreneurship lead-in reading:optimism knows no slowdown case discussion relevant extension Unit three business planning lead-in reading: planning success case discussion relevant extension Unit four product quality lead-in reading: beware the product death cycle case discussion relevant extension Unit five public relations lead-in reading: winning the pr wars case discusston relevant extension Unit six corporate culture lead-in reading: the cult of three cultures case discussion relevant extension Unit seven employee motivation lead-in reading: it' s payback time case discussion relevant extension Unit eight management lead-in reading: shaping strategy in a world of constant disruption case discussion relevant extension Unit nine mergers & acquisitions lead-in reading: why ebay is buying skype case discussion relevant extension Unit the investment lead-in reading: driven to collaboration case discussion relevant extension 附录1 glossary 附录2 phrases & expressions 附录3 writing file |
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