服务说明

服务背景

服务价值

行业前景

服务说明

新媒体覆盖New media coverage指卫视频道或频道品牌栏目委托东银信息在以交通类移动媒体（航空、公交、列车）、校园媒体、手机和IPTV等为代表的有内容播出资质的新媒体平台进行落地的新型覆盖服务。

Service instruction: it is a new coverage service that the satellite TV channel or channel brand column delegates Doyen Info to carry out landing on the new media platform having content broadcast qualification represented with transports mobile media (aviation, public traffic, and train), campus media, cell phone and IPTV.

服务背景

新媒体因传播范围广，关注度高，发展迅速，运营平稳，传播效果可客观量化评估，日渐成为卫视频道覆盖新宠。

Service background: the new media, because of its wide propagation range, high attention rate, rapid development, stable operation, and with propagation effect capable of being objectively quantitative assessment, is becoming new favorite for coverage of satellite TV channel day by day.

服务价值

有效提升卫视品牌影响力

形成卫视覆盖差异化

间接提升卫视收视率

Service value: efficiently enhancing brand influence of satellite TV channel; forming satellite TV channel coverage differential; improving audience rating of satellite TV indirectly.

行业前景

新媒体的发展必然给媒体产业生态环境带来改变，据最新调查显示，现代人2/3左右的时间是在家之外，“在路上”俨然已经成为人们生活的“第三空间”。交通类及密集室内媒体传播范围广、关注度高、发展迅速、运行平稳。并能提供国内第三家数据公司监测报告。