基本信息

内容提要

目录

基本信息

作者：方小燕//陈文娟ISBN：10位[750465082X] 13位[9787504650825]

出版社：中国科学技术出版社

出版日期：2008-1-1

定价：￥24.60 元

内容提要

本书充分考虑到MBA学生的实际需求和英语水平，突出对MBA学生英语实用技能。即口头

表达和书面写作能力的训练。本书分为12个单元，每一单元围绕某个主题展开英语综合技能的

训练。课文选材新颖，注重趣味性和实用性的结合，大多取自国外著名的商业读物和网站。课后

编写了大量的练习，安排了形式多样的口语活动以及翻译技巧和商务英语写作的专项内容。本书

还特别安排了4个有关跨文化交际的单元，使学生建立在全球化背景下跨文化交际的意识。

本书主要为MBA学生编写，也适合管理、金融等专业的本科生和研究生使用。

目录

Unit One

In-Class Reading: To MBA or Not to MBA

After-Class Reading: What Makes a Good Manager

Translation Skills （ 1 ）

Unit Two

In-Class Reading: Globalization: What Is It?

After-Class Reading: One World One Economy

Translation Skills（2 ）

Unit Three

In-Class Reading: Managing Change Skillfully in the Sales Departments

After-Class Reading: Adidas Expands Its Footprint

Translation Skills （3）

Unit Four

In-Class Reading: Does Economic Growth Improve Human Morale?

After-Class Reading: Market Economy

Translation Skills （4）

Unit Five

In-Class Reading: Building A Strategy-Supportive Corporate Culture

After-Class Reading: Business and Culture

Translation Skills （5）

Unit Six

In-Class Reading: Basic Differences Between Cultures

After-Class Reading: Hofstede's Value Dimensions

Translation Skills （6）

In-Class Reading: Riding the Boom

After-Class Reading: Right Time to Buy Private Property If You Dare

Practical Writing（1）: Business E-mail

Unit Eight

In-Class Reading: Consumption in the Countryside

After-Class Reading: Buy? Rent? A Young Saver's Dilemma

Practical Writing（2）: Memo

Unit Nine

In-Class Reading: Communicating Within Organizations

Mter-Class Reading: Listening as a Communication Skill

Practical Writing（3）: Business Letters

Unit Ten

In-Class Reading: Culture and the Use of Language

Mter-Class Reading: Nonverbal Communication

Practical Writing（4）: Business Report

Unit Eleven

In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz

Mter-Class Reading: IBM's New Chip: Big Blue Goes Green

Practical Writing（5）: Resume

Unit Twelve

In-Class Reading: Intercultural Negotiation Strategies

After-Class Reading: Investment Attitudes and the Communication of Financial Information

Practical Writing（6）: Research Paper

Keys to Exercises

References