石贵成 澳门科技大学副教授、课程协调主任

James G.C. Shi, Associate Professor, Program Coordinator

行政与管理学院 Faculty of Management and Administration

学历 Academic Qualification:

博士学位 Ph.D. in Marketing (Hong Kong Baptist University)

硕士学位 Master in Management Engineering (Shanghai Jiao Tong University)

学士学位 Bachelor in Mechanical Engineering (Jiangxi University of Science and Technology)

教学科目 Teaching Area

Marketing Research

Pricing Strategy

Marketing Management

Global Marketing

研究方向 Research Area

Relationship Marketing

Service Marketing

Strategic Marketing

Pricing Strategy

Business Ethics

工作经验 Working Experience

Associate Professor of Marketing (July 2008-- Now) , Assistant Professor of Marketing (Aug. 2005--June 2008), Macau University of Science and Technology

Associate Professor of Marketing (Oct.1996 -- Nov.2002), Qingdao University

Visiting Scholar of Marketing (Sept.2000--Aug. 2001), York University (Canada)

Lecturer of Marketing (Feb.1991 -- Sept.1996), Qingdao University

Visiting Scholar of Business Studies (Feb.1990-- Jan 1991), Hong Kong Polytechnic University

Director of Qingdao Office, Senior Supervisor (Sept. 1995--Aug.1997), Sole Agent of Qingdao District (Sept.1997--July 2000), ACNielsen (China) Ltd.

Asistant General Manager & Manager of International Trade Department (Feb. 1993--Aug. 1995), Qingdao Pleno Group Company

学术成果 Academic Publication

Refereed Journal Papers

Lam, K.C. & Shi, G. C. (2008). Factors affecting Ethical Attitudes in Mainland China and Hong Kong, Journal of Business Ethics, 77(4):463-479.

G. C. Shi & Ping, Y. (2008). A Study on the Relationship between Customer Satisfaction and Loyalty in the Catering Industry of Macao, Journal of Macau University of Science and Technology, 2 (2): 13-19.

Shi, G. C., Wang, Y. G. & Liu, X. Y. (2007). The Impact Of Customer Relationship Strength on Sales Effectiveness and Relationship Profitability in Services Selling. International Journal of Business Research, 7, 152-160

Shi, G.C., Chan, A. K., Shi, Y.Z., & Wang, Y. G. (2006). Dimensions and Determinants of Customer Relationship Strength in Services Selling. Journal of Academy of Business and Economics, 6, 140-154.

Wang, Y. G., Kandampully, J., Lo, H. P., & Shi, G. C. (2006). The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study, Corporate Reputation Review, 9(3), 179-195.

Wang, Y. G., Shen, J. Y., & Shi, G. C. (2005). How Brand Assets Drive the Performance of Customer Relationship Management: An Empirical Research from an Analytical Perspective. Journal of Management, 6, 706-711. (In Chinese)

Shi, G. C., Wang, Y. G., Xing, J. G., & Yu, B. (2005). Relationship strength: Scale development and construct validation. Nankai Business Review, 8 (3), 74-82. (In Chinese)

Shi, G. C. (2002). On the competence of the Chinese multinational companies in the international market. Reform of Economic System, 2002.9, 111-113. (In Chinese)

Shi, G. C. (2000). A starting point for the Chinese foreign trade companies to develop foreign markets directly. Inquiry Into Economic Problems, 213, 57-58. (In Chinese)

Shi, G. C. (1996). On focus group: A marketing research approach. Factory Management, 1996. 12, 35 (In Chinese)

Shi, G. C. (1996). How can Chinese enterprises make use of marketing research. Shanghai Enterprises, 1996.10, 42-43 (In Chinese)

Hu, L. X. & Shi, G. C. (1996). On economy of entrusting-operation. Journal of Qigndao Institute of Architecture and Engineering, 1996.9, 62-66 (In Chinese)

Conference Proceedings

Wang, Y. G., Xing, J. G., & Shi, G. C. (2007). Managing Customer Relationship Activities for the Favorable Relationship Strength: A Competence-based Perspective in the Context of a Chinese Service Industry. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume4, 231-6.

Wang, Y. G., Zhang, X., Shi, G. C., Dong, Y. R., & Yao, Z. (2006). A Moderated Model of Corporate Entrepreneurship and Market Performance: A Chinese Study. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume3, 674-80.

Wang, Y. G. & Shi, G. C. (2006). Customer asset management orientation and its performance implications: the role of NPD. Proceedings of IEEE International Conference on Management of Innovation and Technology. June 21-23, Singapore.

Sun, L. Y., Shi, G. C., & Gao, H. (2006). Organizational Culture Moderating the Market Orientation: Employees’Intrapreneurial Behaviors Relationship and Performance Implication. Proceedings of 2nd International Association for Chinese Management Research. June 15-18, Nanjing, China.

Shi, G. C., Chan, K. A., Shi, Y. Z., & Wang, Y. G. (2005). Customer relationship strength in service selling: Construct definition, scale development, and validation. AMA Educators’ Conference Proceedings, Volume 16, 317-318.

Wang, Y. G., Han, S. P., & Shi, G. C. (2005). The dimension of customer loyalty and its key drivers: An integrated framework in perspective of customer equity management. Proceedings of IEEE International Conference on Service Systems and Services Management, Volume2, 204-210.

Shi, G. C. & Chan, K. A. (2004). Relationship strength in relationship marketing: A conceptual framework for its measurement, antecedents and consequences in Chinese setting. Proceedings of Annual World Business Congress of IMDA, Volume 13, 927-935.

Book Chapters

Huang, S. Q., Wen, W., & Shi, G. C. (1998). A Practical Course of Business English, (ISBN: 7-5064-1415-5), Beijing: China Textile Press.

Jiang, J. G., Kang, Q. Q., & Shi, G. C. (1997). Modern Enterprise, (ISBN: 7-5436-1422-7), Qingdao: Qingdao Press.

Li, J. Y., Shi G. C. & Chen, X.W. (1996). International Trade and Public Relations, (ISBN: 7-5436-1335-2), Qingdao: Qingdao Press.

专业认证与奖项 Professional Certification and Awards

The Chartered Institute of Marketing (U.K.) HK Award 2004

专业学会资格 Professional Society Membership

Member of American Marketing Association (AMA)