| 词条 | 商务英语口语 |
| 释义 | 图书信息（一）基本信息作/译者：方红出版社：高等教育出版社 出版日期：2007年01月 ISBN：9787040220087 [十位:7040220083] 页数：242 重约：0.358KG 定价：￥30.00 内容提要本教材的教学内容共十二个单元,每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单元的核心,它在内容上前后承接,主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开,内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分,一方面巩固课文中学习的内容、词汇、句式与表达法,另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念,课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版,动画生动、形象地表现了对话内容;文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。非常适合在线教学，像易格英语美国外教课程也采用本教程。 图书目录Unit 1 Reception Model Dialogues 1 At the Airport 2 At the Restaurant 3 Introducing Companies Student Dialogues 1 Asking for Mr. Liu's Room Number 2 Asking for Flight Information 3 Asking for the Train Schedule Basics: Numbers Passage: Ted Turner Video Clip: BMW Recording Exercises: Advertising Unit 2 Telephone Communication Model Dialogues 1 Asking About New Products on the Phone 2 Making Invitations on the Phone 3 Asking for the Room Number on the Phone Student Dialogues 1 Leaving a Message on the Answering Machine 2 Calling Back Mr. Liu 3 Dialing a Wrong Number Basics: Telephone Numbers Passage: CNN and "The King of Media" Video Clip: Lavinia's Fashion Empire Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit Unit 3 Booking Model Dialogues 1 Booking Flight Tickets 2 Booking Hotel Rooms 3 Buying Concert Tickets Student Dialogues 1 Booking a Flight Ticket 2 Making an Appointment ............更多 图书信息（二）基本信息作 者：房玉靖 主编，刘玉玲，梁晶 副主编 出 版 社：清华大学出版社 I S B N：9787302219019 出版时间：2010-3-1 版 次：1 页 数：253 字 数：380000 印刷时间：2010-3-1 开 本：16开 纸 张：胶版纸 印 次：1 包 装：平装 内容简介本书素材以商务材料为主，内容涵盖商务工作所涉及的日常交际、涉外活动和涉外业务等常见场景，以功能用途划分。全书共设有16个单元，内容主要涉及办公、商务旅行、商务接待、商务会谈、商务会议、展览展会、求职面试、公司与产品、商标与专利、商品的询价、报盘、讨价还价、支付、包装与运输、保险、市场营销、销售谈判、签订合约、投诉索赔等方面。 本教材可以满足高职高专院校商务英语、国际贸易、国际商务等相关专业的大学生、从事国际商务工作的外经贸从业人员、外事人员以及广大英语爱好者的需要。 图书目录Unit 1 Office Work Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 2 Business Travel Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 3 Client Reception Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 4 Companies and Products Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 5 Marketing Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 6 Meetings Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 7 Recruitment Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 8 Trade Fairs Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 9 Enquiries and Offers Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 10 Counter Offers and Orders Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 11 Packing and Shipment Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 12 Payment Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 13 Insurance Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 14 Conclusion of Business Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 15 Trademark, Patent, and Intellectual Property Rights Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections Unit 16 Complaints, Claims and Settlement Background Information Learning Objectives Oral Workshop Language Focus Extended Activities Related Information Supplements for Reflections 参考文献 图书信息（三）基本信息作者：刘文宇，王慧莉，张旭主编 ISBN：10位[7561137664]13位[9787561137666] 出版社：大连理工大学出版社 出版日期：2007-9-1 定价：￥36.80元 内容提要本书分上篇和下篇两大部分，上篇主要围绕”商务情景”而发生的口语交流，包括10个单元，分别是：建立联系、与客户见面、商务宴请、商务谈判、商务会议、商务旅行、商务休闲、进出口业务、合资合作及日常事务。 下篇主要围绕“企业经营管理”而发生的口语交流，包括10个单元，分别是：创建企业、公司简介、企业战略、商务沟通、人力资源、市场营销、生产运营、公司金融、电子商务及组织文化。 编辑推荐本书力求为读者提供一部语言规范、覆盖面广、交际性强、实用性强、时代气息浓厚的《商务英语口语大全》，向读者展示学习商务英语的新天地。 图书目录上篇商务情 一、建立联系 二、与客户见面 1.抵达机场MeetingattheAirport 2.自我介绍与介绍他人Self-Introduction&IntroducingtheGueststoothers 3.初次接触与进一步接触FirstandFurtherContact 4.初到公司ArrivingattheCompany 5.安排约会MakinganAppointment 6.取消约会CancelanAppointment 7.告别SayingGood-bye 三、宴会宴请 1.宴会邀请AnInvitationtoDinner 2.用餐AtDinner 四、商务谈判 1.委托代理谈判NegotiatinganAgencyAgreement 2.招标谈判NegotiationsonCallingforaBid 3.贸易谈判TradeNegotiations 4.解决抱怨的谈判NegotiationsonComplaints 5.商标谈判NegotiatingTradeMarks 6.讨价还价谈判NegotiatingPrices 五、商务会议 1.策划会议PlanningAMeeting 2.对策讨论会Problem-solvingMeeting 3.业务伙伴会议MeetingwithBusinessPartners 4.工作总结会ReviewMeeting 六、商务旅行 1.预订宾馆ReservingaRoom 2.取消宾馆预订CancellingaReservation 3.登记入住Checkingin 4.客房服务RoomService 5.投诉Complaint 6.结账离店Checkingout 7.预订机票BookingaTicket 8.确认航班ConfirmingaFlightReservation 9.办理登机手续Checkingin 10.入境Immigration 11.过海关AttheCustoms 七、商务休闲 1.观光Sightseeing 2.城市介绍CityIntroduction 3.餐饮EatingandDrinking 4.购物Purchasing 5.听音乐会/看地方剧GoingtotheConcert/Theater 八、进出口业务 1.询价Inquiry 2.报价Offer 3.包装Packing 4.价格Price 5.支付条件TermsofPayments 6.装运Shipment 7.保险Insurance 九、合资合作 1.代理Agency 2.技术转让与技术合作TechnologyTransferandCooperation 3.兼并与收购MergersandAcquisition 4.投资合作MakingInvestment 5.贸易合作InternationalTrade 十、日常事务 1.安排会议ConferenceArrangements 2.客户预约ToMakeAppointmentswithClients 3.谈论工作TalkaboutWork 4.接待来访ToReceiveVisitors 5.产品介绍IntroductiontoProducts 6.预订MakingaReservation 7.面试Interview 8.处理投诉SettlingComplaints 9.下定单PlacingAnOrder 下篇企业经营管理 十一、创建企业 1.企业产权形式FormsofBusinessOwnership 2.公司类型TypesofCompanies 3.商务计划BusinessPlan 4.特许经营Franchise 十二、公司简介 1.组织结构OrganizationalStructure 2.参观厂房VisitingaFactory 3.公司介绍CompanyIntroduction 4.部门介绍DepartmentIntroduction 5.公司历史CompanyHistory 6.公司员工CompanyStaff 十三、企业战略 1.公司责任CorporateResponsibility 2.商务环境BusinessEnvironment 3.工业间谍IndustrialEspionage 4.工作安全WorkplaceSafety 5.办公设备OfficeEquipment 十四、商务沟通 1.展销会Exhibition 2.广告Advertisement 3.商业媒体BusinessMedia 4.上下级沟通NegotiationwithSuperiors 5.公司内部沟通InternalCommunication 十五、人力资源 1.人员招聘Recruitment 2.领导素质LeadershipQuality 3.评价老板CommentsontheBoss 4.求职面试JobInterview 5.招聘方式RecruitmentMethods 十六、市场营销 1.市场调查MarketResearch 2.营销战略MarketingStrategy 3.产品介绍ProductPresentation 4.客户服务CustomerService 5.质量控制QualityControl 6.产品定价Pricing 7.逾期付款OverduePayment 十七、生产运营 1.公司采购CorportateProcurement 2.生产过程描述DescribingtheManufacturingProcess 3.包装与运输PackingandShipping 十八、公司金融 1.预算与财务管理BudgetandFinancialControl 2.财务报表FinancialStatements 3.审计Audit 4.信贷控制CreditControl 5.国际支付InternationalPayment 十九、电子商务 1.网上购物ShoppingOnline 2.信息技术InformationTechnology 3.网上业务BusinessOnline 4.网站Website 5.电子商务的优势AdvantagesofE-commerce 二十、组织文化 1.管理风格ManagementStyle 2.激励员工StaffMotivation 3.公司使命MissionStatement 4.公司价值观CorporateValue 5.公司政策CorporatePolicy 6.公司文化CorporateCulture 图书信息（四）基本信息作 者：张晓燕，张萍 主编 出 版 社：经济管理出版社 I S B N：9787509608265 出版时间：2010-1-1 版 次：1 页 数：234 字 数：388000 印刷时间：2010-1-1 开 本：16开 纸 张：胶版纸 印 次：1 包 装：平装 内容简介本书主要收录以下八个部分：人力资源部、外出事务、电话交际、公司会议、商贸活动、营销话题、商务拓展、商务交际。书中所涉及的内容几乎涵盖了与我们日常活动息息相关的全部内容，旨在构建一个轻松、实用的讲、练、学平台，全新开发大家的语言潜力，让广大的英语爱好者真正体会开开心心学口语的轻松快乐。 图书目录Part 1 Human Resources Department Unit One Employment Unit Two Job Interviews Unit Three Work Training Unit Four Daily Office Routine Unit Five Work Shift Unit Six Working Overtime Unit Seven Signing an Agreement Unit Eight Working Pressure Part 2 Outgoing Business Unit One Business Visa Unit Two Booking Ticket Unit Three Booking Room Unit Four At the Airport Unit Five At the Hotel Unit Six At a Restaurant Unit Seven Taking a Taxi Unit Eight In the Bank Part 3 Telephone Calls Unit One Transferring a Call Unit Two Wrong Number Unit Three Bad Connections and Busy Lines Unit Four Leaving a Message Unit Five Call Back Unit Six Reservation Calls Unit Seven Rescheduling over the Phone Unit Eight Cancelling an Appointment over the Phone Part4 Company Conferences Unit One Preparing for a Meeting Unit Two A meeting agenda Unit Three Conference Arrangements Unit Four Beginning the Meeting Unit Five Discussion for personnel reshuffle Unit Six Discussion for layoffs and appointment Unit Seven Opinions Unit Eight Concluding a Meeting Part 5 Commerce and Trade Unit One Establishing Business Relations Unit Two Inquiry Unit Three Offer Unit Four Price Negotiation Unit Five Terms of Payment Unit Six Shipment Unit Seven Complaints and.Claims Unit Eight Agreement Part 6 Marketing Topics Unit One Marketing Surveys Unit Two Advertising Media Unit Three Promotional Events Unit Four Trade Shows Unit Five Preparing for a Trade Show Unit Six Product Demonstrations Unit Seven Attending Trade Fair Unit Eight Appointing an Agent Part 7 Expanding Business Unit One Business Consultation Unit Two Business Promotion Unit Three Function Introduction Unit Four Bidding Unit Five Tender Unit Six Joint Venture Unit Seven Technology Transfer Unit Eight Consignment Sale and Barter Sale Part 8 Business Communication Unit One Visiting Unit Two Reception Unit Three Greetings Unit Four Introductions Unit Five Having dinner with clients Unit Six Come to the Party Unit Seven Presents Giving Unit Eight Seeing off Customers |
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