| 词条 | 商务英语精读 |
| 释义 | 基本信息作者：李德荣 主编 ISBN：10位［7562809224］ 13位［9787562809227］ 出版社：华东理工大学出版社 出版日期：1998-12-1 定价：￥15.00 元 内容提要本书是供涉外经贸和管理类大专学生（包括类似专业的高职和成教学生）使用的专业英语教材，旨在提高学生在英语环境中从事企业活动和商务交际的能力。全书共16课，内容涉及企业、企业管理和商务活动的众多领域。所有课文均选材于英美等国近年出版的书刊和报章，内容与文字简洁实用、富有新意，具有较强的时代感，课文还采用了一些案例和采访记录以丰富体裁。每课除课文外，均配有词汇和词汇学习、难点注释，以及与课文内容紧密结合的练习和补充阅读。本书既可作为高等院校的专业英语教材，也可供相关专业人员自学参考。 目录Unit 1 Business and Social Responsibility Social Responsibility at American Express Unit 2 Forms of business Ownership From Proprietorship to Corporation Ownership of corporation Unit 3 Franchising Two Types of Franchises Good Training:An Advantage of Franchising Unit 4 The Job of a Manager Profile:Lee Iacocca Managerial Skills Unit 5 Leadership How to Manage Your Boss Management and Entrepreneurial Characteristics Unit 6 Case Study:What Should captain Collins Do? Case Study:Charlie Has a Chance to Get Ahead Educational Backgroung of Successful Managers Unit 7 Public Realations Pubilcity Unit 8 Common Stock and Preferred Stock Investment Strategies Bull Markets and bear Markets Unit 9 How Insurance Works Business Uses of Life Insurance No-fault Automobile Insurance Unit 10 An Interview with Richard Brandson Human Relations at Hewlett-Packard Bill Gates of Microsoft Unit 11 Maslow's Hierarchy of Needs Job Rotation and Job Enlargement Dealing with Job Stress Unit 12 Orientation and Training Toyota Selects Employees for New Plant in Kentucky Case Study:Status Reversal Unit 13 Employee Interviews John Smale of P&C Executive Headhunters Unit 14 The Marketing Concept Dentists Attract New Patients with Marketing Do Most Firms Practice the Marketing Concept? Unit 15 Advertising Television as an Advertising Medium What an Advertiser Needs Unit 16 Personal Selling Sales Presentations Rational and Emotional Boying Motives Appendix I Word Study Index Appendix II Key to Exercises |
| 随便看 |
百科全书收录4421916条中文百科知识，基本涵盖了大多数领域的百科知识，是一部内容开放、自由的电子版百科全书。