简介

生平

英文简介

简介

　李奥贝纳广告中国区执行创意总监,

Ruth深爱着传播事业。从香港中文大学传播专业毕业后，她进入了香港商业电台成为一名DJ。1989年，Ruth带着她儿时的梦想，在Bates香港公司任文案，从此开始了她的广告生涯。两年后，Ruth在DDB Needbam和智威汤逊工作了年，职位也升到了创意总监。她曾经为许多不同的客户服务过，如：汇丰银行、香港电信、香港地下铁路、苹果电脑、马自达、壳牌、麦当劳和百佳等，由此积累了丰富而珍贵的经验。其中为香港电信One 2 Free所创作的《自由天地》广告系列，更是全港首创的互动式电视广告。不但获得无数创意及市场实效大奖，而且成为其他地区争相模仿的对象。

生平

Ruth于1997年加入李奥贝纳香港公司胜任高级创意总监一职。在任职期间，她负责过许多客户，如：宝洁，Asiaweek, 惠氏，嘉仕伯（中国）、可口可乐和数码通等。期间，她创作了全国知名的“你今天洗头了吗”推广活动，改变了全国人民的行为思想，引起了业内巨大回响。

从事此行业年11后，Ruth的才华使她在全球赢得了很高的名望。1999年，Ruth被纽约的亚裔市场广告公司公司聘用。她带领了一支由不同种族的人组成的创意队伍，为E*Trade、奔驰、MCI Worldcom和花旗银行等客户开展各种传统或是互动的活动。

Ruth曾经获得过众多地方性和国际的大奖，她认为这些成就都是沿袭了她在李奥贝纳工作时经验所获得的。因此，她义无反顾地回到了李奥贝纳，在上海分公司担任执行创意总监。她的创作和领导才华让李奥贝纳上海在嘎呐,金铅笔,D&AD,纽约广告节,媒介奖,亚太广告节,龙玺,香港金帆奖和中国广告节中大放异采,她更个人获得中国十大创意总监及全国最具影响力创意人称誉。Ruth对客户业务及市场策略同样关注，故赢得本地及国际客户的尊重和信任，二零零五年，上海李奥贝纳更获颁中国品牌建设最具影响力机构之一。

Ruth以当年李奥贝纳在美国的成就为目标，矢志在国内打造如万宝路般的标志性品牌，为中国品牌迈向更广阔的天空而努力，她刚被提升为李奥贝纳中国区执行创意总监。

英文简介

Ruth is devoted to the communications business. After graduating from the Chinese University of Hong Kong, with a degree in Communications, Ruth galloped into Commercial Radio Hong Kong as disc jockey. With her childhood dream fulfilled, Ruth started her advertising career with Bates Hong Kong as a copy-writer in 1989. After 2 years there, Ruth spent the next 5 years at DDB Needham and J Walter Thompson and moved up to the position of Creative Director. She had extensive experience on various types of accounts: HSBC, HK Telecom, Mass Transit Railway, Apple Computer, Mazda, Shell, McDonald's and Park'n Shop.

She joined Leo Burnett Hong Kong in 1997 as Group Creative Director. During her stay in the company, Ruth had regional responsibility for many blue-chip accounts such as Procter & Gamble, Asiaweek, Wyeth, Carlsberg China and Coca-Cola. She was instrumental in securing the accounts like KCRC and Smartone.

After working in the industry for 11 years, Ruth's talent had earned her a reputation that traveled across the Atlantic Ocean. In 1999, Ruth was hired by Admerasia, one of the leading Asian American agencies in New York. She led a creative team of diverse ethnicities developing conventional and interactive campaigns for E*Trade, Mercedes Benz, MCI Worldcom and Citibank.