| 词条 | writing from maggie unit6 |
| 释义 | "immunity to advertising" means to say that you will not be affected by advertising in the first sentence of paragraph 1. The "nature inhabitants of consumerland" is a vivid saying which made readers feel interesting and the sentence seems to be attractive. "childish" "dumb" "lies". How to understand the "influences the masses of less sophisticated". Is this means that there are masses of less sophisticated people who can be affected by advertising. "dramatic effect" in the second line of paragraph 2 means "great effects". Ads are designed to "all but ignored" means ads can not be immuned at most of the time. I don't know clearly about the meaning of the first sentence of paragraph 3. The second sentence means that the audience who regard ads as nonsense has been rendered already. "though an analysis" means "use an analysis". "assertion" has the same meaning of "words" in paragraph 4. Paragraph 4 mainly talks about the "claim" in ads. Some claim" are "downright claim" means the claim is completely not true, while some are true. However, most of the ads fall into neither lies nor helpful consumer information. I really want to know: what cause ads helpless for consumers? What are the ads designer thinking about? So I continue my reading to the following paragraph. According to the paragraph 5, I got to know the reason. That is because the same quality among the available products. The higher saling volume tends to depend on the superior ads which "balance on the narrow line between truth and falsehood by a careful choice of word".In paragraph 6, I really don't understand why the author refers to the Alice-in-Woodland when it in terms of parity claims. I mean, I don't know the use of the "better" and "best" in "Alice-in-Woodland". In our minds, "best" is better than the "better", but it is opposite in parity claim. That's the first rule in ads' claims which we've never noticed before.In paragraph 7, the "the ads will say so very clearly..." made me feel puzzled at first because there is a word "so" before "very". What does it mean? While, after I have analyzed the sentence forward, I understood the meaning. The word “so” and “very” is not “very clearly". In this paragraph, the author shows the second rule of ads. Advertising- claim will proclaim if the products are "truly superior”. And the author sets gasoline for example in order to explain so. In paragraph 8, in order to emphasize the sentence, the author puts the "To create the..." before "advertisers usually..." |
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