| 词条 | U6-1 |
| 释义 | The title of Unit 6 is Ads campaigns. I guess the author talks something about Ads. Nowadays, there are so many ads in our daily life. The advertisers make ads in order to tell people that their products or their services are good enough for people to buy. But in fact, not all the ads as good as it says. In the first sentence of paragraph one, the word immunity interested me. I think in the whole sentence, it means that many people believe the ads would not influence them. The first sentence of Paragraph 2 is "Advertisers know better". I want to know what do they know better. From the next texts, we can see that "a well-designed advertising campaign has dramatic effects". It appeals to me that a perfect advertising will influence most of the people no matter they are less sophisticated or not. So I think the first sentence means that the advertisers realize that the impact of advertisement, and they know better than the people who were told in the first paragraph. In Paragraph 4, the author talks about three styles about ads. Some are absolute lies. Some are true and most of them are usually overstate the function of the products, so they are neither absolute lies nor helpful for people to purchase. I agree with the author. In today's society, there are too many ads to choose; we don't know which one is really useful for our purchasing. In Paragraph 5, there is a word " those". It is a very simple word, but what does it mean here? When I read the whole sentence, I think it represents the parity products. Nowadays, people do a lot of things against monopoly, then in some kinds of industries. There are too many manufacturers that their products are so similar. It becomes difficult to tell which is better. These are "parity products". More "parity products" cause more false imformations in ads. In the Paragraph 6 and paragraph 7. The author mainly talks about the traits of parity claims. One is that the parity product couldn’t compare with each other because it is easy for consumer to tell the differences between different products. So they use the ads claims "better than a vitamin pill" or " the better breakfast drink" to describe their products another trait of parity claims is that they can't provide convincing evidence of the superiority, because they are the different company but they sell the same thing. |
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