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词条 unit501
释义

There are thousands and thousands of wonderful programs and advertisement on TV everyday. Of these, new advertisement has always been my favorite. When I stay at home, I turn on TV at 6:30 p.m. and wait early for the news program. This has almost become apart of my life. When it comes to advertisement and products, some people believe successful selling of products can’t be separated from advertisement. To begin with, advertisement keeps people informative about the price and function of products; what’s more, advertisement can help to improve products’ brand awareness and its reputation. In my opinion, the Advertisements are getting their way into people's lives. People depend on advertisers in their daily lives because they are consumers. The advertisers are always manufacturers. Sometimes they are salesmen. Their merchandise needs advertising. Thus nearly every product is advertised. To some extent, good advertisings means success while bad advertising can means failure. But on another hand, only with good quality can advertisement arouse customers’ interest in the products. Otherwise, advertisement can be misleading and deceptive.  However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and they haven't always been satisfied.

From what has been discussed above, we may safely draw a conclusion that honest and colorful advertisement brings benefits to products, but at the same time, products’ quality can’t be ignored. There are many ways to advertise and 'ads' come in different forms. Newspaper carries advertisements. Some products are announced on TV and radio which have a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies are set up to furnish a variety of services for it. I like this program because I think this program is more than just a TV program itself. In fact, it is a way of communication. If you watch this program everyday, you will feel that you are always in pace with the development of the world. News program contains a large amount of latest information from the most serious international political affairs to the most enjoyable football games. The most important feature of the program is its fast rhythm. Because of this fast rhythm, it can contain so much information in such a short time.

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