| 词条 | Unit 61st |
| 释义 | Today, I read the passage of unit 6 which talks about advertising. I find sorts of questions for me to work out. In paragraph 1, the word “consumerland” is attractive to me. From the understanding of the whole sentence, I surmise that it refers to the consumer world. What is more, “inhabitants of consumerland” mean persons who prefer to spend lots of time on purchasing. In my view, this kind of people hanker after buying mass of products and it is clearly that they widen their knowledge on products during their shopping time. As a result, they claim immunity to advertising. They consider their purchases are just according to their value and desire. It seems to them that advertising influence them very subtle. However, there is a word “naive”. The author suggests that these persons who pride themselves on their sophistication purchasing still can not avoid affecting [being affected] by advertising. Advertising works more or less on them no matter leading or supporting. In paragraph 2, a phrase “below the level of conscious awareness” appeals to me. I get confused. I wonder to know what the level of conscious awareness is and what about the below one. I read this paragraph again and again. When I read the last sentence, I get some ideas. The writer says that ads affect on [delete] people by means of being laughed at, belittled and so on. After that, people will have a deep impression on ads and products that be [are] propagated without the awareness of people. It occurs to me that “below the level of conscious awareness” here refers to something is playing [that plays] a role without knowing [our knowing it] . Although some one claims immunity to advertising, they do not protect from the effects of ads as well. In paragraph 3, the word “its” puzzles me. Why the author does not use “his” or “her” instead? I know “it” means “an audience”. Nevertheless, the author has no ideas about the gender of the audience. Maybe the audience is a lady, maybe a man. It occurs to me to think of “baby”. Baby is so young that it is difficult for people to distinguish the gender. Therefore, people use “it” when it comes to baby. Similarly, it is smart for the author to cite the example. In paragraph 6, I have some interests in the word “ Alice-in-Wonderland”. I remember that it is a myth. Alice is a little girl. The story begins with a rabbit passing by. Alice follows the rabbit and meets sorts of surprising things which will never happen in the real world. Moreover, “ Alice-in-Wonderland” in this sentence is used as an adjective. So I make a conclusion that the word stands for fantastic. This paragraph talks about “better abuse” in advertising claims. In order to be distinguished from identical brands, the advertisers had to make some claims. And the brand does not indeed have advantages. Therefore, the advertisers are afraid of using “best”. They apply for “better” instead. However, “better” only can be used when this brand is really more [delete] superior than others in its category. For this reason, the advertisers put forward anther [another] method. They stop competing with other products in its category. They start to touch upon competitions with other categories. As the example that the writer quotes [quoted] , the orange juice claims to be “better than a vitamin pill”. Of course, orange juice is natural and less of machine. Compared to a vitamin pill, orange juice is full of vitamin and is more likely to win in victory. People recognize this difference after the claims. For health, people will choose orange juice not a vitamin pill. It is an obvious behavior, is it? This is my understanding of paragraph 1 to paragraph 8 in unit 6. Your writing is quite good except for a few careless errors as : that ads affect on people by means of being laughed at, belittled and so on. occurs to me that “below the level of conscious awareness” here refers to something is playing a role without knowing. Although some one claims immunity to advertising, they do not protect from the effects of ads as well. when this brand is really more superior than others the advertisers put forward anther method. As the example that the writer quotes, the orange juice |
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