「大公网」是有百年历史的著名报纸《大公报》的下属网站，始建于1995年，是香港最早的网络新闻媒体之一。自创建以来，「大公网」秉承“为读者服务”的建网宗旨，以丰富翔实的新闻报道、品味高雅的文化内容、不断创新的技术平台为网络受众服务，深受世界各地读者的青睐。 同时，大公网充分利用信息资源优势，内容不断充实，技术不断改进，逐步发展成为了一个具有广泛国际影响的著名综合新闻网站。

特点和优势

市场定位

目标受众

英语介绍

特点和优势

特点一：丰富的信息采集渠道，权威翔实的新闻报道

「大公网」不但依托《大公报》社遍布国内外的50多个分支机构，组成了覆盖全球的新闻信息采集网络，还与包括新华社、中新社、中央社、法新社、美联社、路透社等十余家世界主要通讯社建立了即时通讯网络，可以及时获取丰富、权威的原创新闻信息。

特点二：报刊媒体背景，网络媒体特征

「大公网」的主办者是具有百年办报经验的《大公报》，而不是没有新闻背景的纯网络公司。「大公网」在秉承《大公报》“与时并进、服务读者”的办报理念的同时，又充分发挥了网络媒体的信息发布及时、内容相互关联、便于检索、长期保存、交互性强等特征。

特点三：网站内容丰富，读者分布广泛

「大公网」现设18个时脉道，上百个子频道，是一个集新闻、时政、经济、体育、财经、文化、军事、娱乐、生活、专辑、图片、博客等内容于一体的综合性网络新闻媒体。大公网充分体现网络的互动性，既可以看（新闻），又可以说（评论，博客）。「大公网」的受众分布于美国、加拿大、澳大利亚、新加坡、日本、中国内地及港、澳、台等近100个国家和地区。「大公网」的日点击率高达2000万次， 日均来访人数近13万人 (2007年7月数据），其中以美国商务机构、教育机构及政府机构为主。全球阅览量中，美国占43％(美加地区共占45％)、澳大利亚占10％、中国内地占18％、香港占16％、台湾占3％、其它占8％。

市场定位

根据「大公网」的建设背景及本质特征，「大公网」的市场定位是“国际百年报业背景的综合性华文新闻网络媒体”。

目标受众

从地域范围看，「大公网」受众广泛，包括美国、加拿大、澳大利亚、新加坡、日本、中国内地及港、澳、台等近100个国家和地区的华人。

从受众职业范围看，主要面向在政府、教育、工商界、科研等机构中工作的中高级职员以及具有中高文化程度的其它人员。

从受众年龄上看，主要面向16岁以上的成年人。

“海内存知己，天涯若比邻”。国际互连网开辟了新闻、文化传播的新领域，「大公网」愿做所有读者的知心朋友，欢迎您及您的朋友常来「大公网」做客。

英语介绍

' A real friend afar is just as if he is in the neighborhood.'

The 'takungpao' provides internet news services for Chinese

all over the world.

Takungpao is the website of Ta Kung Pao,the hundred-year world-known newspaper. The site was launched in 1995 as one of the earliest online news media in Hong Kong. Since its establishment, takungpao has been aiming at 'serving the readers'. By providing rich and detailed news reports , elegant cultural contents and innovative technical platform to serve readers online, the website is favored by the readers all over the world.

Charateristics and strengths

(1) Resourceful information and authoritative news reports with accurancy

Takungpao does not only rely on the more than 50 branches of Ta Kung Pao all over the world to set up a worldwide news collection network, but also cooperate with over a dozen of major press agencies in the world including Xinhua, CNS, CNA, AFP, AP, Reuter etc. to form a real-time communication network to obtain updated, rich and authoritative original news.

(2) Paper media as background and online media in nature

Takungpaowas founded by Ta Kung Pao with hundred-year experiences on newspaper publishing. It's never a mere web site without any news background of its own. Inheriting its parent Ta Kung Pao aiming at 'In line with time to serve the readers' , Takungpaoalso presents the characteristics of online media such as updated press releases, connecting related contents , easy to search , long-term storage, strong interaction and so on.

(3) Rich in content and massive coverage of readers

Takungpaohas 14 main channels, 64 sub-channels and 7 exclusive special channels. It is an integrated news media network including news, current polities, economy, sport, finance and economics, culture, entertainment, special editions, etc. The readers of Takungpao are located in the United States , Canada, Australia, Singapore, Japan, the Mainland China as well as Hong Kong, Macau, Taiwan with nearly 100 countries and regions. Daily click rate of Takungpao hits 10 million times, which are mainly from business, education and government institution of the United States . In the global online browsing, the United States occupies 43% (the United States and Canada occupy 45%), Australia makes up 10%, the Mainland China accounts for 18%, Hong Kong, Taiwan and other regions make up 16%, 3% and 8% respectively.

Market positioning

According to its background and nature, the market positioning of Takungpao is to be come an 'international integrated online Chinese news media with hundred-year press background ' .

Target readers

According to the geographic area, the readers of the takungpao are widely covered in about 100 countries and regions includ ing the U nited States , Canada, Australia, Singapore, Japan, the Mainland China, Hong Kong, Macau, Taiwan etc.

According to the readers’ occupation , Takungpao mainly target s at the mid-level and high-level staff in the government, education, industrial and commercial sectors , research institutions as well as other personnel with middle to high education level s . According to the readers’ age, the web site mainly focuses on readers with age above 16.

A real friend afar is just as if he is in the neighborhood! International internet opens up a new era of news and cul t ure transmission. Ta Kung Pao .com is willing to be come a close friend of each of its reader . Y ou and your friends are welcome to visit Takungpao.