| 词条 | 儒家思想与中国商务 |
| 释义 | 图书信息书 名: 儒家思想与中国商务 作 者：刘芊(TonyQianLiu) 出版社： 中国财政经济出版社 出版时间： 2010年04月 ISBN: 9787509521267 开本： 16开 定价: 116.00 元 内容简介《儒家思想与中国商务》内容简介：James McGregor says in his 2005 book One Billion Customers: "[i]f you think about the last decade of China's economic and social development in terms of comparable changes in the history of the United States, you can feel the wind on your face." This is a vivid description of the high speed that characterized the economic and social development in China since the economic reform started in the late 1970s. I am fortunate to have witnessed the drastic changes in China in the last three decades. In 2004, I began to give lectures to executives and business students from all over the world. I see how eager they are to learn about China and how easily China is misunderstood. This small book in front of you originates from the lectures that I have been delivering to foreign executives and MBA/EMBA students at Beijing International MBA at Peking University (BiMBA). 作者简介Liu Qian（Tony Qian Liu）has been giving lectures toforeign MBA students and executives at Beijing Interna-tional MBA （BiMBA）at Peking University for five years.He is now in charge of the International ProgramsDepartment of BiMBA. Prior to BiMBA, Tony was inforeign trade business for more that 10 years. Gradutaed from English Department of Beijing ForeignStudies University in 1990, Tony received his MBA fromFordham University, New York City, and is a doctoralcandidate at the School of Humanity and Social Science,Beijing Language and Culture University. 图书目录Preface / 1 Acknowledgments / 3 Notes / 4 List of quotations from the Analects of Confucius / 5 Chapter One The Two Giants Yao Ming / 3 Confucius / 5 The Zhou Order / 12 The concept of Junzi (Gentleman) / 15 What does Yao Ming have to do with Confucius? / 17 Culture, history and business / 19 Vertical approach vs. horizontal approach / 22 Chapter Two Guanxi at a Closer Look Guanxi - a special Chinese word / 29 The circles / 31 The root of guanxi - familial relationship / 35 Graded Love / 37 The concept of Ren and filial piety / 39 Guanxi in business / 43 Reciprocity and renqing /48 An eternal process / 50 Chapter Three The Family Expanded Familism / 57 The concept of Xiao - filial piety and beyond / 61 Face / 66 Face in business / 70 Morality vs. legality / 74 Contract vs. trust / 78 The concept of Yi (righteousness) / 81 Chapter Four Hierarchy and Propriety Egalitarian or hierarchical / 85 The concept of Li (Propriety) / 91 Li and communication in China / 95 De (morality) and leadership in traditional Chinese culture / 100 Hierarchy in business / 107 Chapter Five Confused by Confucius? One Confucius, many schools of Confucianism/115 Confucianism and other schools of thinking / 120 The cultural legacy / 123 Confucian businessman / 128 The concept of Zhongyong / 133 Present-day applications of Confucianism / 135 Two pieces of advice / 139 Index / 141 Selected Bibliography and Further Readings / 150 …… |
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