简介

品牌与销售

简介

霞飞诺是世界上第二大眼镜公司，致力于设计，生产和销售在其自己的五个“家“的品牌，太阳镜，运动眼镜，约三十特许品牌。产品主要在三个地方生产，意大利的斯洛文尼亚，另一个在美国和一个在中国额外的工厂，并在130个国家行销世界各地。在意大利的霞飞诺的主要竞争对手包括米兰的Luxottica SpA公司，这是世界上最大的眼镜制造商。

Safilo Group S.p.A. is the company heading Safilo Group, world leader in the high-end and luxury eyewear sector. Its main products are optical frames, sunglass collections, sports products and spare parts, with 2004 market share over 40%. Its first place ranking is even more significant in the luxury segment (retail prices over ?50).

霞飞诺集团是全球著名的高端眼镜生产商。主要产品包括镜架，太阳眼镜，体育用品及部件等，2004年占据高端眼镜市场销售份额的40%。在国际奢侈品生产领域（零售价格在150欧元以上的）有着突出的领导地位。

The Safilo Group’s leading house brands are Safilo, Oxydo, Blue Bay, Carrera, and Smith; the last two are leaders in the ski goggles and sports eyewear segments, in Europe and the US respectively.

霞飞诺集团的主要品牌有Safilo, Oxydo, Blue Bay,Carrera, 和Smith；后两个品牌是滑雪镜和运动眼镜在欧洲和美国的主要品牌。

Safilo is licensed to produce eyewear for some of the world’s leading labels, including: Alexander McQueen, A/X Armani Exchange, Banana Republic (from the end of 2007), Boss, Hugo Boss, Bottega Veneta, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci (since 1988), Imatra, Jennifer Lopez, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co. (from autumn 2007), Nine West, Oliver, Pierre Cardin, Saks Fifth Avenue, Valentino and Yves Saint Laurent. Safilo has very long term cooperative relations with these leading brands, take Gucci for example, there is nearly 20 years experience of cooperation. Safilo is licensed to design, produce and sell eyewear for these brands.

品牌与销售

霞飞诺是下列国际知名品牌的授权生产商，包括： Alexander McQueen, A/X Armani Exchange, Banana Republic ( 2007年起), Boss Hugo Boss, Bottega Veneta, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, Imatra, Jennifer Lopez, Juicy Couture, Kate Spade, Liz Claiborne,Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co.

(2007年秋季起), Nine West, Oliver, Pierre Cardin, Saks Fifth Avenue, Valentino and Yves Saint Laurent。霞飞诺和国际著名品牌有很长的合作历史，例如和GUCCI有长达20年的合作，直接负责这些品牌眼镜的设计，生产和销售。

The Group directly oversees the entire production and distribution chain, from research and development to distribution and logistics, ensuring product quality and flexible and efficient production and distribution. Safilo sells its products in approximately 130 countries; reaching a customer base of over 130,000 points-of-purchase.

霞飞诺负责从研发到生产到销售整个环节，使产品的质量和生产控制的灵活性均得到保障。它的销售网络遍及130个国家，有130,000个销售点。 The manufacturing platform is divided into five Safilo Group plants, four in Italy and one in Slovenia, plus Safilo Eyewear Industries Suzhou Ltd. 生产基地主要在意大利和斯洛文尼亚，以及新建成的霞飞诺眼镜工业（苏州）有限公司。

Safilo is winner of Leonardo Qualita Italia 2006 Award. This award is given by Italian President to outstanding businessmen and men of culture in the Italian Quality system for results achieved in international market.

霞飞诺是意大利LEONARDO 2006年质量奖的获得者（由意大利总统亲自颁发），代表意大利产品质量的最高规范，同时也是对霞飞诺眼镜在国际市场上的杰出声誉的认可。

Safilo Eyewear Industries Suzhou Ltd. Safilo Eyewear Industries Suzhou Ltd. Is wholly owned subsidiary of Safilo S.p.A, established in Suzhou Industrial Park, Suzhou, Jiangsu Province. (Abbreviated as SEI). SEI is to be developed into a mega site, with high concentration of manufacturing capability of Safilo Group, occupying a land of 60,000 sqm, anticipated to accommodate more than 5000 employees. Registered capital at USD5,500,000, main products will be optic frames, sunglass collections as well.

霞飞诺眼镜工业（苏州）有限公司是霞飞诺集团的全资子公司，位于苏州工业园区内。新建的厂房占地六万平方米，预计将雇佣5000名员工。苏州公司的总投资规模为5500万美元，主要生产品牌镜架，太阳眼镜等产品。