| 词条 | 商务英语选读 |
| 释义 | 《商务英语选读》是由罗虹，陆志兴两人编写，在2009年于武汉大学出版社出版。 图书信息书 名: 商务英语选读 作 者：罗虹，陆志兴 出版社： 武汉大学出版社 出版时间： 2009-1-1 ISBN: 9787307067721 开本： 16开 定价: 28.00元 内容简介为了适应国际经济形势的变化和满足我国外贸教育发展的需求，此次编者对《商务英语选读》进行了全面的修订和补充，使内容和质量更为充实和完善。本书修订注重结合英语经贸专业类学生的特点，在编写设计上重点突出国际商务活动相关的内容，增加专业术语和知识。同时，强调对学生英语基本技能的培养和训练，努力提高学生实际运用英语的能力，培养全面发展复合型国际商务人才。 图书目录Chapter 1 Cross Culture of Business Section I Text A Aspects of Culture ( I ) Reading Passage 1, Passage 2 Section II Text B Aspects of Culture ( II ) Reading Passage 3, Passage 4 Reading Skill Prereading Chapter 2 Business Etiquette Section I Text A Everyday Etiquette for Office Life Reading Passage 1, Passage 2 Section II Text B Handshakes Reading Passage 3, Passage 4 Reading Skill Speed Reading Chapter 3 Insurance Section I Text A Insurance and Its Functions Reading Passage 1, Passage 2 Section lI Text B Types of Insurance Coverage Reading Passage 3, Passage 4 Reading Skill Skimming Chapter 4 Global Corporations Section I Text A Multinationals Reading Passage 1, Passage 2 Section II Text B The Ups and Downs of Sanyo Reading Passage 3, Passage 4 Reading Skill Scanning Chapter 5 Successful Businessmen Section I Text A Inspiration and Hard Work Made Me an Entrepreneur Reading Passage 1, Passage 2 Section H Text B Malcolm McLean Reading Passage 3, Passage 4 Reading Skill Context Clues Chapter 6 Economy and Business Section I Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market Reading Passage 1, Passage 2 Section lI Text B Pepsi Gets Street Smart Reading Passage 3, Passage 4 Reading Skill Main Idea Chapter 7 Advertisements Section I Text A The Advertising Standards Authority:An Advertising Watchdog Reading Passage 1, Passage 2 Section lI Text B Advertising Reading Passage 3, Passage 4 Reading Skill Stems and Affixes Chapter 8 Internet and E-commerce Section I Text A Surfing to Success Reading Passage 1, Passage 2 Section II Text B Getting World onto Intemet Train Reading Passage 3, Passage 4 Reading Skill Paragraph Analysis: Reading for Full Understanding Keys to Exercises Vocabulary References |
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