基本信息

内容简介

目录

媒体评论

中文译本

基本信息

原书名： Tapworthy: Designing Great iPhone Apps

原出版社： O'Reilly Media

作者： Josh Clark

丛书名： 东南大学出版社O'Reilly系列

出版社：东南大学出版社

ISBN：9787564125011

上架时间：2011-3-8

出版日期：2011 年1月

开本：16开

页码：310

版次：1-1

内容简介

你已经有了一个关于iphone应用的创意——和其他地球人一样。采用优雅的设计，融入有效的易用性以及适度的个性化，可以让你的应用与众不同。这本鲜活易读的指南，通过介绍实用原则和丰富的可视化样例，向你展示如何为iphone和ipod touch设计非凡的用户体验。

无论你是设计师、程序员、管理者，还是营销人员，tapworthy都将教会你“思考iphone”，并帮助你在整个设计过程中间对问题做对事。你将探索如何综合考虑设计、心理、文化、人体工程学和易用性来创造一个值得点击(tapworthy)的应用。与此同时，你还将获得来自facebook、usa today、twitterrific等许多应用设计大师的幕后洞见。

·从初始概念到最终成品过程中不断发展你的创意

·构建一种毫不费力的用户体验以换取点击

·探索触摸设计的奥秘

·了解人们如何以及为什么要使用iphone应用

·学习以apple的方式使用iphone控件

·创建自己的视觉效果个性包

目录

《tapworthy设计伟大的iphone应用(英文版)》

abouttheauthor

acknowledgments

introduction

designing apps for delight and usability

but first...breathe

no geek credentials required

advice from the real world

1.touch and go

how we use iphone apps

on the go: one hand, one eye, one big blur

get it done quick

one tool in a crowded toolbox

bored, fickle, and disloyal

double-tap, pinch, twist, what?

clumsy fingers

so, what, do i design for dummies?

2. is it tapworthy?

crafting your app's mission

there's not an app for q-hat

↓展开全部内容

前言回到顶部↑

"WE NEED AN I PHONE APP" You've almost certainly heard that one at the office. Or in a conversation with chums. Maybe even around your own kitchen table. Since you're reading this book, you've probably even said it yourself.

You're right: you do need an iPhone app. Apple's glossy gadget touched off a whole new kind of computing--personal, intimate, and convenient--that has be-come both passion and habit for millions of regular folks. That's not going away;looking ahead, we're not going to spend less time with our phones, our tablets,our on-the-go internet devices. More and more, getting in front of people means getting on mobile devices, starting with the iPhone. It's a device with the follow-ing and technology to get your stuff out there with a rare combination of volume and style.

But First...Breathe

An iPhone app isn't an end in itself. It's not something to be hustled through,just so you can check it offyour list. There's a whiffin the air of the go-go website panic of the 1990s, when everyone rushed to cobble together some HTML-just to have a website, any Website, with little consideration of either usefulness or usability. It was at once a period of heady innovation and herd-following medi-ocrity. The same holds for iPhone apps today. There are mind-bending creations to be found in the App Store, but the store is also chockablock with time-wasting duds. You can do better.

Set your app apart with elegant design. This means something more than pretty pixels. Design is what your app does, how it works, how it presents itself to your au-dience. Tapworthy apps draw people in with both efficiency and charm. They cope with small screens and fleeting user attention to make every pixel count, every tap rewarding. That means great app design has to embrace a carefully honed concept, a restrained feature set, efficient usability, and a healthy dollop of person-ality. All of this takes time, thought, and talent, but perhaps most of all, it takes a little common sense. This book distills observation of real people using real apps into plain-spoken principles for designing exceptional interfaces for the iPhone and iPod Touch. (Most of the advice in this book applies equally to iPhone and iPod Touch--and often to other smart phones, too. To keep things simple, though, I refer to iPhone throughout. It's okay with me ifyou mentally add "and iPhone Touch"after each mention. The iPad gets passing attention, too, but the size and context of its use make the iPad a whole different animal. This book focuses on designing for the small screen, leaving iPad design for another day.)

No Geek Credentials Required

This book teaches you how to "think iPhone." It isn't a programming book. It's not a marketing book. It's about the design and psychology and culture and usability and ergonomics of the iPhone and its apps. From idea to polished pixel, this book explains how to create something awesome: an iPhone app that delights. You'll learn how to conceive and refine your app's design in tune with the needs of a mobile andience--and their fingers and thumbs. Designing a handheld device that works by touch is entirely different from designing any other kind of software interface. Experienced designers and newcomers alike will uncover the shifts in mindset and technique required to craft a great app.

You'll still dive deep into the nitty-gritty of iPhone interface elements. This book explains the hows and whys of every button, toolbar, and gee-whiz gizmo. But it does so from the human perspective of what people want, expect, and need from your app. Throughout, you'll find design concepts explained in the context of familiar physical objects and real-world examples. Humane explanations for cre-ating humane software.

All of this means that this book isn't (only) for geeks. It's for everyone involved in the app design process--designers, programmers, managers, marketers, clients--as well as smitten iPhone enthusiasts who are just curious about what makes this thing tick. Equip yourself to ask the right questions (and find the right answers)to make aesthetic, technical, and usability decisions that will make your app a pleasure to use. The book's aim is to establish a common vocabulary that helps geeks and civilians speak in the same tongue about the goals and mechanics of great apps. This mission is simple enough: when everyone around the table un-derstands the ingredients of tapworthy apps, more apps will be tapworthy.

Advice from the Real World

Great apps seem effortless, and the best make it seem as if the design process came fast and easy. That's rarely true. No matter how sensational the designer or developer, designing a great app takes hard work and careful consideration.Throughout this book, you'll find interviews with iPhone superstars who each share their process, breakthroughs, and misfires. You'll get a behind-the-scenes look at the making of popular apps including Facebook, Twitterrific, USA Today,Things, and others. Early sketches and design mockups show how these apps evolved from concept to polished design--and not always in a straight line.

Looking over the shoulders of the best in the industry cemented the principles described in this book. These apps show how careful attention to both style and substance yields interfaces that are functional and easy to use, sure, but also cre-ates user experiences that are in some way intimately personal. When did anyone ever say that about software? We are in a new era of the oh-so-personal computer,and that means we all have to think about software differently.

"We need an iPhone app:' Yes, you do, but more specifically, you need a tapworthy app. Designing one begins with understanding exactly how and why people use their iPhones in the first place. That's where this book begins, too.

媒体评论

“我被Josh Clark关于iPhone开发方面的深刻理解彻底征服了。对于我每一位正在考虑iPhone应用的读者来说，这都是一本重要的著作。”

——Jurgen Schweizer，Cultured Code创始人

“很难找到像Josh Clark这样的人，如此专注于界面设计和移动设备主题。”

——John Maeda

罗德岛设计学院院长

“在过去两年多的时间里，我完全沉浸在iPhone UI设计之中，甚至自己也写过相关主题，所以尽管我很高兴地审阅了本书初稿，但并不指望会有任何令我耳目一新的东西。老兄，我错了。Tapworthy不仅总结了几乎所有我所知道关于iPhone用户界面设计的知识，并促使我以新的方式来思考iPhone典型用户。对于任何致力于移动应用的人来说，这本书都是非常宝贵的资源。”

——David Barnard

App Cubby创始人

中文译本

中文译本已由包季真翻译，电子工业出版社出版。