| 词条 | 《营销模拟训练(第三版)》 |
| 释义 | 营销模拟训练（第三版） 特色及评论 The Marketing Game is an exceptional teaching and learning tool for Principles of Marketing, Marketing Management or Marketing Strategy courses at both Undergraduate and Graduate levels. It can be adapted to different levels of play and works well in both large and small classes. Professors who might be interested in The Marketing Game are typically instructors who are looking for a creative ways to show the applicability and hands-on nature of the coursework in their Marketing courses, and/or those who express interest in competitive or one-on-one marketing simulations. A Simple, Flexible, and Powerful New Facility the Marketing Game is now Windows-based, allowing for great familiarity with the user interface and maximum flexibility A Dynamic Market in the Growth Stage provides Multiple Opportunities to Succeed-Students are regularly faced with new decision periods in which they have the opportunity for new success. This motivates students because they see that one bad decision doesn’t ruin their overall results, and one good decision in the beginning doesn’t ensure overall success. Students are forced to continue to run their customer’s business by their actions throughout the entire simulation. Ability to Play One-on-One or Competitively against Teams-This flexibility reinforces the need for students to develop a competitive advantage and offer the target market a superior marketing mix. Easy-to-read Diagnostic Reports-A major benefit of the simulation is that it produces diagnostic reports that make it easy for an instructor to quickly see what a firm is doing in the market and whether there is some consistency to the logic behind a Plan. 营销模拟训练（第三版） 内容简介 The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year principles students and a Graduate students. The instructor can also "set up"or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. 本书为营销战略方面的一个竞争性模拟训练。学生可在游戏中运用课堂上学到的营销知识，可谓“寓教于乐”。教师可根据参与者的具体情况掌握模拟的难度。该模拟接近现实情况，在第三版中又有了很大的改进与提高，已被许多老师所喜爱与接受。本书原名《The Marketing Game! 3rd》。 |
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