| 词条 | 6:1-8 |
| 释义 | In the first paragraph, I don’t know why the author says “naïve inhabitant consumer land”, in my mind, they are some people of believe their own immunity to advertising. The second sentence means more sophisticated of people think[thinking] advertising is useless for them and influences only that people of the less experience. When it comes to the last sentence, the word”supporting” appeal[appeals] to me, in my opinion, it means “encourage or approve of someone’s ideas or actions because you want them to succeed”. However, it appears to be unsuited to this sentence. So I read the sentence again and again in order to find out the new meaning of this word so as to help my understanding. At last, I got it, in here it means “of secondary importance”. In the second paragraph, I cannot get the sentence why the author says “advertisers know better”, when I read the latter sentence I understand they know a well designed advertising has[having] dramatic effects, but what are the dramatic effects of the advertising? The author gets a conclusion that the effect of advertising is unconsciously even those who claim immunity to it, although sometimes ads are laughed at or belittled. The third paragraph tells us unaware of ads people is the most vulnerable because they believe ads are harmless and defenseless, so they are popular with many advertisers. In addition, the last sentence tells us if we want to know ads there is an effective method that is the analysis of the advertising claim. The paragraph four is an explanation of advertising claim, they say some claims are lies and some are honest statement, but most of these are keep balance by some careful words. I don’ know why the most adman choose balance on the narrow line and what is the meaning of the narrow line in this sentence, maybe the balance is the best choice to solve this predicament because the adman probably only want to attract consumers by ads and not[don't] willing to tell lies. I know many ad claims of parity products fall[falling] into false information in the paragraph five, and most of bands of parity products are nearly identical. But why does the author say that? I think the reason is no one [ \\]superior product exists; consequently, the adman takes advantage of this problem to create the illusion of superiority. The sixth paragraph is so long that I cannot understand totally, firstly, the word of “ Alice in Wonderland” puzzled me, according to my reference it is a children’s book written by Lewis Carroll who is famous English writer, and it is full of words which have absurd meanings. The words” better” and “best” are from this book. The second new word is Bing Crosby declared Minute Maid Orange Juice”, I know Bing Crosby is a famous singer of the 1940s and 1950s and the latter word is a name of juice, it is made in about a minute. When Bing Crosby says “the best there is” is not[to] mean better than any other orange juice, I think it[is] just for disturb consumers’ thought by careful choice this word and also a rule of parity claims. Turn to the paragraph seven, the first sentence tells us the second rule, if an ad claim avoid to talk the advantage of product, it means this product is common and not better other, equally we can also get the opposite situation. The author sets an example of Gasoline Company to prove this rule, as we all know, gasoline is a parity product and they are equal. The paragraph eight has two sentence[s], it[which] tells us an adman often use one or more simply and common techniques to create some illusion of product, we can easily identify them if we study careful[carefully]. |
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