| 词条 | 6(1-8) |
| 释义 | This article is very difficult for me; I spend more times to read it and try to understand it. In the first paragraph there are a lot of new words for me. For example in the second sentence I can not understand “naive inhabitants of consumerland”. In the dictionary it is expounded to “one of the people who live in a particular place”, but here I think it instead [insteads] of a kind of people. And the “consumerland” I think it is come [comes] from consumer land. Maybe it means consumer world. In this paragraph the author cite [cites] some people who hold idea that advertisement can not affect their idea. I hold the same idea when I buy something for myself. But this doesn’t means [mean] that I think advertisement is noneffective. If I buy something for other people or send it to my friend, under this situation I will consider advertisement’s effect. In the second paragraph, survey and sales figures show that advertisement could works [work] even on people who insist [insists] on his idea and reject [rejects] it. I think I am included in this kind of people. The third paragraph tells us that the way advertisement how to works and the way we could use it to analyze advertisement. The fourth paragraph is talk about [talks about] advertising claim. In this paragraph the author analyzes advertising claim and get [gets an] conclusion that a few of claim are lies and other claim is balance on the narrow line between truth and falsehood. I think sometimes these claims are exaggerate. We should select the right messages and reject the exaggerative part. In the fifth paragraph the author explains that why more and more ad claims fall into the category of false information. The reason is that no one superior product could defeat his parity product, so producer use [uses] ad to affect consumer. In the sixth paragraph the author gives us one rule of parity claims. In this paragraph we could know that “best” only means “equal to” but “better” means “best”, in parity claims. I think this is a stratagem of producer. Producer could say that this is the best one in my heart. In the seventh paragraph the author tells us the other rule of parity claims. And this is an important way that we could use it to distinguish an ad claim is honest or lies. If claim has give us the message that the product is different from his parity product, and where is him better than his parity, I think maybe this message is honest. On the contrary, claim must be lies. |
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