| 词条 | unit 6.2 |
| 释义 | Advertising claim (9-16) Are there really any contradicts [contradictions]between “weasel word” and advertising claim? Thus, is it the reason that why the author uses this word to describe the characteristic of claim, and says “weasel word” is aptly mined? I am puzzled. “Substantial” at first glance though []meaninglessness then. After, studying the paragraph nine, I got some common trace from “weasel word” and “claim”. As I concerned, although almost of them are coke-and-bull story, they are still inexhaustible full of our lives, and making[make] the huge serious illusion. What is more, today’s advertising claim is usually a statement of fact, but useless. What [is]the complete sentence of “made from grains and water as are other beers.”? It should be “Rheingold is made from grains and water as are other beers.” “Water is wet” as everyone knows, yes, as sure as fate. However, many vary [various]things still have those kinds of specialty[speciality]. Therefore, as this math of “water is wet” claim, it is too ordinary to be reminded. “So what” is used to show that you do not think something that has been mentioned is important. In the first sentence of paragraph eleven, the word “which” stands for “the person who is careful to read claims.” I guessed. The sentence “A claim is made that is true but gives not real advantage to the product” is such complex that I was confused. Thinking for a while, there is an idea rushing into my mind. Maybe “a claim” is a subject in “gives no real advantage to the product”, and the “a claim is made” is another subject to be omitted as that? The complete question “But is it twice as beneficial to the body” would be: But is it twice as beneficial to the body as ordinary supplements are? In the structure “as…as”, the second part of the structure is omitted if you have already mentioned the thing to which you are comparing the amount, measurement of degree. “Even the weasel ‘helps’ did not prevent the FTC from demanding that this ad be withdrawn.” This sentence means: although the word “help” is fairly vague, the FTC considered that the claim was precise enough to be called a false claim and thus this as had to be withdrawn. And what does the last sentence mean” I guess that means even if you avoid looking at ads, they still affect you. In modern world, the unfounded claim of adverting are made[\\] everywhere and every minute. To me, because I am one of the objective numbers to this phenomenon, the scientific or statistical claim may make more effects. It might be more believable than if it was taken out as others think. And at some content, advertisers are most clever, because of the “compliment the consumer” claim. Generally speaking, no one dislikes fair words. |
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